Bike Europe
  • Start free trial
  • Log in
  • News
    • Countries
  • Market Data
    • Market reports
  • Business
  • Production
  • Laws & regulations
  • Innovations
  • 中文部份
Sponsored

Cyclingworld 2026: A new era of urban mobility

Editorial department Contentmarketing
Published: 17 Dec 2025
Cyclingworld 2026: A new era of urban mobility

The international bicycle trade fair Cyclingworld Europe continues to grow: in 2026, the newly created Urban Hub will add a second location right in the heart of Düsseldorf. Visitors can look forward to more space, more brands, and even more bicycle culture.

When Cyclingworld Europe opens its doors once again from 20 to 22 March 2026, Düsseldorf will further cement its position as a key hub for international bicycle culture – for passionate riders and industry insiders alike. Around 27,000 people attended the fair in 2025 at the Böhler site, which has already been fully booked for 2026 for several months.

Urban Hub

Yet Cyclingworld is not standing still, explains CEO Stefan Maly: “For the first time, the fair is expanding into the city centre with the newly established Urban Hub, adding between 3,000 and 5,000 square metres of exhibition space. The new Urban Hub on Gustaf-Gründgens-Platz brings together what defines Cyclingworld – innovation, design, and the very best of bicycle culture – right where urban life is most vibrant.”

“Surrounded by striking architecture such as the Schauspielhaus theatre, the Dreischeibenhaus and Kö-Bogen II, this central square will become a meeting place for all who want to experience urban mobility in its full dimension,” Maly adds.

Broader audience

While the Böhler site remains the heart of the fair, the Urban Hub will open Cyclingworld more fully to the public, particularly to families. “Young and old will be able to test new bikes, find inspiration, or simply soak up the atmosphere,” says Maly. “Child-friendly testing areas, small courses, and hands-on activities are planned to make the square an experience for every generation.”

Just a short ride away, the Hofgarten park features a two-kilometre test track ideal for extended rides in green surroundings. Maly emphasises: “The specially marked Hofgarten Test Track offers excellent conditions on public cycle paths to try out city bikes, urban gravel models or e-commuters – all in a relaxed setting, right in the city centre and still surrounded by nature. Helmets, guidance and on-site support will ensure a safe and enjoyable trial ride.”

Signal for the industry

“The expansion is also a significant signal for the industry,” says Maly. “The new location provides extra room for exhibitors who previously could not secure a spot at the sold-out Böhler site. As a result, the fair is not only growing logistically but also evolving as a platform that unites lifestyle, technology and sustainable mobility in an urban context.”

The two event sites will be seamlessly connected by the public transport and cycling network. Guests can easily ride their bikes between the Böhler site and the Urban Hub or use local public transport. “This way, the fair weekend becomes a genuine ‘ride through Düsseldorf’,” Maly concludes.

About Cyclingworld Europe

Maly gives us a little more context about the fair: “Since our launch in 2017, Cyclingworld Europe has steadily developed into the ‘place to be’ for Europe’s bicycle and e-bike industry. It is now established as the premium event for high-quality, innovative and stylish brands on the continent. At the beginning of each cycling season, Europe’s bike business insiders gather at Düsseldorf’s Areal Böhler – one of the most spectacular event venues in Europe – to present the most exciting products from the world of bicycles and e-bikes to a wide public audience. Our team has always combined bicycle and e-bike enthusiasm with the expertise of internationally experienced event professionals.”

This article is sponsored by Cyclingworld.

  1. Top jobs

  2. Motinova

    Sales Manager – Italy / Southern Europe

    Motinova logo
  3. Motinova

    : Sales Manager – France / Southern- West Europe

    Motinova logo
  4. DAHON

    Wholesaler | Europe and / or UK

    DAHON logo
  5. DAHON

    Sales Representative | Italy OR Scandinavian Region

    DAHON logo
Show more jobs

Stay on top of the news with Bike Europe’s news coverage

The Bike Europe newsletters & updates are the primary source of industry news, data and analysis for the e-bike and bicycle industry’s decision-makers.

Discover

More

News

More

Business

More

Shows & Events

Read more about Shows & Events

  • The Towards Tomorrow – Cycling Industry Convention will replace the successful vivavelo event which was also held in Berlin. – Photo Zukunft Fahrrad
    Shows & Events28 May 26

    German industry looking to the future with new Berlin convention

    A new industry congress, Towards Tomorrow - Cycling Industry Convention 2026, will launch on 5 November at WECC Berlin, bringing together stakeholders from across the German bicycle industry. The event is organised by German trade organisations ZIV, Zukunft Fahrrad and VSF (Verbund Service und Fahrrad) and marks the organisation's next step since departing from Eurobike.

  • Since moving from Friedrichshafen to Frankfurt in 2022, Eurobike has struggled to find its place in the changing bicycle market. - Photos Eurobike
    Shows & Events27 May 26

    Eurobike sidelined as Dutch exhibitors change strategy 

    The Dutch bicycle industry is less enthusiastic about Eurobike this year than ever before. Many (former) exhibitors have revised their strategies and are skipping the struggling trade fair, according to a survey by Bike Europe's sister publication, Tweewieler. Most brands have stated that they now prefer other ways of connecting with customers.

  • Exhibitors to the OEM platform can choose from 145 Full Service Stands of various sizes, all of which will be printed with imagery provided by the exhibitors to give a clear and uniform appearance, whilst keeping costs manageable. – Photo CycleExpo
    Shows & Events22 May 26

    CycleExpo presses on with European OEM show in October 2027

    2027 is already shaping up to be an interesting year on the bicycle industry tradeshow calendar as newcomers look to fill a void in Europe. One of those newcomers vying to offer a B2B platform for the bicycle industry supply chain is CycleExpo. OEM suppliers can now officially register for the first edition, which is scheduled to take place next year from 6 to 8 October in Amsterdam, the Netherlands.

  •  

Frankfurt is gearing up to the 2026 Eurobike, and already looking ahead to big changes coming in 2027. – Photo Bike Europe
    Shows & Events20 May 26

    Eurobike to focus on B2B orientation as it returns to September date

    In response to industry requests, the Eurobike organiser, Fairnamic, has decided to move the show back to the first week of September, starting in 2027. This was announced after the Eurobike advisory board convened yesterday in Frankfurt to discuss the results of around 50 industry interviews and the feedback from a customer survey. And the new date is not the only change to the concept of the once-leading industry show.

Editorial suggestions

A common sight in Taiwanese bicycle factories is multi-lingual signs to support migrant workers from other Asian nations. – Photo Bike Europe
Sustainability

Taiwan bicycle industry labour reforms speeding up, but not there yet

Imports to the US are down overall, with 1.98 million units imported in the first quarter.  – Photo Shutterstock

US bicycle imports slide as Asia fights for market share

“From the interviews and the advisory board, it came to light that the industry wants a clear distinction between B2B and B2C events,” said Philipp Ferger, manager of Eurobike organiser Fairnamic. – Photo Fairnamic

From industry criticism to clear strategy: Eurobike redefines its future

  1. When fatbike pedals don't go round and round
  2. "Forecasting still industry's biggest challenge": how Orbea assesses the GBPI
  3. Are patents becoming a competitive weapon in the cycling industry?
  4. Canyon unites leaders to shape cycling industry code of conduct
More news

In case you missed it

  1. Market stabilisation or increase expected? Purchase index will reveal
  2. SponsoredLemmo develops intelligent solutions for urban mobility
  3. Giant backs semi-solid state batteries as T&D scales production in China
  4. Swapfiets buys out competitor to expand European footprint
  5. SponsoredRethinking drive systems through platform Architecture
  1. Ampler Bikes enters insolvency proceedings citing "years of market pressure"
  2. SponsoredAll-in one: Valeo bringing automotive electrification into cycling with Cyclee
  3. Avinox clarifies stance on peak power in e-bike systems
  4. JobRad Loop enters Dutch market amid broader European expansion
  • Group Subscription
  • Newsletters
  • Advertise
  • Customer service
  • Contact
  • About us

Sections

  • News
  • Countries
  • Market Data
  • Market reports
  • Business
  • Laws & regulations
  • Innovations
  • 中文部份

Follow Bike Europe

  • Facebook
  • x
  • LinkedIn
  • Instagram
  • WeChat
  • YouTube

Online products

  • Digital magazine
  • Online magazine
  • Whitepapers

Bike Europe is a part of VMNmedia. The following rules apply to the use of this site: Terms of Use and Privacy / Cookie Statement | Privacy settings