Editorial department Contentmarketing

At the start of this season, the Dutch brand Van Dijck drew attention with its extensive rebranding. Now, their product portfolio is also getting a facelift: with the new Triton Hypershift Belt, they are showcasing what is technically possible.

With the e-bike market in full swing, demand for stronger and more powerful bikes is on the rise. Customers are keen to upgrade to bikes that focus on performance, durability, and versatility, and in the case of e-bikes, this often relies heavily on its power output.

Lofandi is at the forefront of enhancing travel safety with its focus on two core product lines: smart hub locks and internal gear hubs. Their mission is to deliver safe, sustainable, and intelligent solutions for personal and shared transportation.

At Eurobike 2024, the ZF Group unveiled its new 48-Volt drive system for e-bikes for the first time. The 'ZF Bike Eco System' includes all drive components such as the e-motor, batteries, control units, app, and cloud connectivity. The core component is the ZF CentriX drive unit with a compact, 90 Nm mid-motor.

A&C Solutions and Higo have a shared history in the e-bike industry. Since 2008, A&C Solutions, a distributor of high-quality connectors, including Higo, has provided comprehensive and customizable solutions for e-mobility and industrial automation. Together, they have raised the standards of e-bike connectors.

Alfred Thun has unveiled its new brand identity at Eurobike 2024. During the show, we sat down with Co-CEO Alexander Thun to discuss the new branding and its associated goals.

Rotor, a premium bicycle components company from Spain, has traditionally focused on the aftersales market, producing parts for bikes that can easily be swapped out and adapted to fit a cyclist's personal needs. This year, however, after 30 years of successful global distribution, Rotor is ready to venture out further, shifting its focus to the OEM market.

Many bicycle experts believe that automatic shifting will be the next major technological revolution in cycling. Taiwanese component specialist TRP and German e-bike expert Bosch eBike Systems are making it happen. At Eurobike, they will present the TRP x Bosch eShift system to the world for the first time.

Selle Italia presents its new GT-1 saddle dedicated to urban mobility and commuting. A lightweight, comfortable and eco-friendly solution.

Due to the embargoes applied to China, European bicycle manufacturers turning to the domestic market for e-bike production might likely direct their attention to Turkey.