Editorial Team Bike Europe

The international bicycle industry, once heralded as a long-term growth story thanks to the e-bike boom, now finds itself grappling with uncertainty. Tariffs, shifting trade flows, regulatory ambiguity and fragile consumer demand are reshaping strategies across the value chain. Four leading manufacturers — Bosch eBike Systems, Schwalbe, Bafang and Velo —paint a picture of an industry both challenged and transformed, where resilience increasingly depends on innovation and adaptability.

ROOSENDAAL, the Netherlands - In Q2, from April to June, the Dutch bicycle market turnover rate rose significantly, averaging around 10% per month, according to figures from national consultancy group H&L Benchmark Group. This translates to 7.7% turnover growth for the first half of 2025, compared to the same period last year. In addition, about half of the H&L Benchmark Group is seeing a further reduction in excessive inventory.

ZEIST, The Netherlands - The latest edition of Bike Europe magazine (issue 1/2025) is now available to read online in our digital magazine section. In the run up to Eurobike the industry anticipates a stabilisation of the market following some hectic years. In the past years, the industry has learned to be careful about making bold statements about market developments as these often turned out to be incorrect.

Will the e-bike market in Europe ever reach a market share of 70% or even 80%, as predicted by industry insiders during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain, and Switzerland clearly shows a slowdown in sales, and even a contraction in some markets, but there are some silver linings. This online magazine examines the current sales trends across Europe.

TAIPEI, Taiwan - The Taipei Cycle Show 2025 officially opened today, with the theme of Ride the Revolution. With the country's manufacturing industry looking to rebuild after a couple of very challenging years, the organisers report optimistic attendance figures.

ZEIST, The Netherlands - The next edition of Bike Europe magazine (issue 1/2025) is now available to read online in our digital magazine section. In the run up to Taipei International Cycle Show the first cautious signs of a market recovery are there. In the past years, the industry has learned to be careful about making bold statements about market developments as these often turned out to be incorrect.

Bike Matrix、Noca、BikeFolder等企業是近年來以自行車產業數據管理為導向的新創公司之一，這些公司在數位化於價值鏈當中變得日益重要的時刻，發現了市場上的缺口。汽車產業已成功實現數據管理自動化，不過自行車產業尚未，對營收、價值鏈透明度及成長幅度造成影響，這樣的情況是否即將改變？

Bike Matrix, Noca, BikeFolder are just a few of the new ventures that have emerged over the past few years with a focus on data management in the bicycle industry. These companies have clearly identified a gap in the market at a time when digitalisation is becoming increasingly relevant in the value chain. The automotive industry has successfully automated data management, but the bicycle industry lags behind, impacting revenues, value chain transparency, and growth. Is change coming?

FRANKFURT, Germany - Eurobike organiser fairnamic GmbH has expanded its leadership team by appointing Adrien Sockeel, an experienced professional from the bicycle and e-mobility industry, as the new head of sales.

OTTOBRUNN, Germany - Porsche's e-bike drive systems manufacturing subsidiary has announced the appointment of Florian Klingseisen and Eric Sakalowsky to director-level roles. Klingseisen joined Porsche eBike Performance as director of project management last month, while Sakalowsky has taken up the role of marketing director. Dr Jan Becker, co-CEO of Porsche eBike Performance, welcomed the pair and said the firm was delighted with the hires.