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Shows & Events

  • The Ziegler cargo bike got a lot of attention when it was introduced in Brussels, Belgium. – Photo Ziegler
    Market trends9 Oct 25

    Momentum slows as cargo bike industry navigates uneven growth

    UTRECHT, the Netherlands - Cargo bikes are still regarded as pivotal in the transformation of urban logistics. Unlike the bicycle and e-bike industries, the cargo bike market is primarily business-to-business and new concepts are often developed in collaboration with B2B partners. While cargo bikes are displayed at the fringes of bicycle or logistics trade shows, the market remains highly promising.

  • “Inventory management is beginning to normalise in Spain,” AMBE’s head of data Javier López explained during a presentation at this year's Sea Otter Europe in Girona. 56% of brands and distributors say they have reduced their stock in relation to turnover, as a result of promotions and adjustments. – Photo Bike Europe
    Market trends30 Sep 25

    E-bikes, data and subsidy give Spanish industry new impetus

    GIRONA, Spain - The Spanish bicycle industry is facing 2025 with moderate optimism. 38.9% of companies have reported increased turnover in the first half of the year, while only 25.9% reported declines, according to the results of AMBE's second bicycle sector barometer, presented at Sea Otter Europe. Additionally, a new €20 million government subsidy has been secured to boost e-bike sales in the country.

  • The industry has entered the next phase in the aftermath of the inventory crisis, which resulted in a low attendance of Taichung Bike Week 2025. – Photos Bike Europe
    Market trends23 Sep 25

    Taichung Bike Week shows industry still waiting for turnaround

    TAICHUNG, Taiwan - The 2025 Taichung Bike Week did not bring the hoped-for signals of market improvement. Overnight rooms in the organising hotels were still available shortly before the event started, and exhibitors were looking at empty agendas on the opening day. There is a growing awareness among insiders that the industry needs structural changes, and fears that current market uncertainty will soon reach a boiling point.

  • “For Rotor, this is the first time that we are launching a product that is able to play in each sector of the market,” Rotor CEO Jose Garcia Alegre said during the launch at Sea Otter Europe. – Photo Bike Europe
    Innovations & products23 Sep 25

    Rotor tapping into mainstream market with new groupset

    GIRONA, Spain - Rotor Bike Components has launched new wireless electronic groupsets for gravel and MTBs. Known for its high-end components, the Spanish company is adopting a different course with the new product range named Rotor Uno. "With Rotor Uno, we are aiming to challenge the status quo of the mainstream market," confirmed Rotor CEO Jose Garcia Alegre during the launch at this year's Sea Otter Europe.

  • On the main stage at IAA the CEO of German e-bike and cargo-bike manufacturer Riese & Müller called for a level playing field for all forms of mobility on a political level. – Photo IAA Mobility
    Germany12 Sep 25

    "The future belongs to soft mobility," IAA audience hears

    MUNICH, Germany - With a very heavy lean towards the automotive sector despite a recent attempt to diverge to all forms of mobility, one voice stood out for the bicycle industry at this year's IAA as cars dominated the halls. "Germany has more than just a car industry. The bicycle industry and public transport are also strong players - and deserve political visibility and a level playing field," Sandra Wolff, CEO of Riese & Müller said during the 'Why diverse mobility is so important' session, which was moderated by Politico.

  • Political and economic developments have caused expectations for market improvement to be pushed back. – Photo Bike Europe
    Market trends11 Sep 25

    Industry outlook in focus ahead of Taichung Bike Week 2025

    TAICHUNG, Taiwan - The annual event for product managers has become the next big thing on the calendar to gauge industry sentiment. The positive market expectations signalled at Eurobike last June are now under severe pressure. What can the industry expect from Taichung Bike Week 2025 next week?

  • Sponsored
    Sponsored
    IAA Mobility18 Aug 25

    Sponsored Innovation and sustainability: discover the future of mobility in Munich

    As the world's leading platform for future mobility, a global meeting point for top international stakeholders and visionaries, and an immersive experience for mobility enthusiasts from around the world, IAA Mobility 2025 will once again transform Munich into a one-of-a-kind mobility festival from September 9 to 14, 2025.

  • Sponsored
    Sponsored
    IAA Mobility6 Aug 25

    Sponsored Shaping the future of mobility at IAA Mobility 2025

    How can we make future mobility sustainable, safe, inclusive, and economically viable? IAA Mobility — the world's leading platform for mobility, sustainability, and technology — will bring this key question back into the spotlight of global conversation.

  • According to the organiser, the Pro Days 2025 edition recorded about 5,400 visitors. – Photo Pro Days
    Shows & Events17 Jul 25

    Pro Days 2025 marks turnaround for French trade show

    PARIS, France - After a 2024 edition held in Toulouse, the professional bicycle trade show Pro Days returned to the French capital from July 6 to 8, 2025, at Paris Expo, Porte de Versailles. This edition, taking place in a still uncertain market context, managed to win over some exhibitors while also revealing certain weaknesses.

  • Remarkably, only 17.7% of the trade visitors indicated that e-bikes were the reason for their visit to the China Cycle Show 2025. – Photo Bike Europe
    Shows & Events14 Jul 25

    China Cycle sees show expand amid challenging market environment

    SHANGHAI, China - The deflationary tendency of the Chinese Renminbi in combination with the global trade war put pressure on the export-oriented industries in price terms. For China Cycle Show 2025 reason enough to highlight the theme 'New quality productivity for the shared future' for the 33rd edition earlier this year.

  • The successful event has been taken over by the Italian Exhibition Group. – Photo Italian Bike Festival
    Financial7 Jul 25

    Italian Exhibition Group acquires country's leading bicycle show

    RIMINI, Italy - The Italian Bike Festival has grown increasingly significant for the cycling industry since 2018, following the decline in relevance of EICMA-Milan in recent years. The most recent edition at Misano Circuit in September 2024 featured more than 600 brands and 57,000 end consumers and industry professionals. The successful event has been taken over by the Italian Exhibition Group.

  • Eurobike has seen its ups and downs over the years, but the 2025 edition reflects the state of the business more than ever. – Photos Bike Europe
    Shows & Events1 Jul 25

    Bicycle industry setbacks surface at Eurobike 2025 stronger than before 

    FRANKFURT AM MAIN, Germany - The devastating impact of the extreme oversupply situation, combined with a postponed market recovery, became apparently visible at Eurobike 2025. The downward spiral has spread across the entire industry, impacting innovation and marketing alike, resulting in a lower visitor turnout and a shift in marketing budgets.

  • At the official opening, Fairnamic Managing Director Stefan Reisinger talked about the future of Eurobike and the new sister brand mobifuture, which will focus more on mobility. Photo Bike Europe
    Eurobike27 Jun 25

    Eurobike debuts sister conference for electric micromobility: Mobifuture

    FRANKFURT, Germany - There are big changes ahead for Eurobike starting in 2026, as the trade fair refocuses on sport cycling and the world of performance bikes. Organiser Fairnamic also announced the launch of Mobifuture, a new trade show dedicated entirely to electric micromobility.

Agenda

Click here for the complete Bike Europe 'International Show Calendar'?

 

2025

09 Sep

IAA Mobility

Munich, Germany

Visit the event website

 

16 Sep

Taichung Bike Week

Taichung, Taiwan

Visit the event website

 

19 Sep

Sea Otter Europe

Girona, Spain

Visit the event website

 

  • Business is slowly turning for the better now that the inventory level has improved, at least for a part of the industry. – Photo Bike Europe
    Shows & Events24 Jun 25

    Eurobike 2025: Mixed feelings on current business situation

    FRANKFURT, Germany - The trade war has been the next disruptor in the long-awaited market recovery of the bicycle industry. Taipei Cycle Show last March still gave off an upbeat vibe, but it is questionable whether this will still be the case at Eurobike.

  • “The current investment climate in the bicycle industry is very challenging, and that makes the investors lounge more than interesting this year,” says organiser Ralf Kindermann. – Photo Ralf Kindermann
    Shows & Events24 Jun 25

    Mixed investment climate a main topic at Eurobike investors lounge

    FRANKFURT, Germany - The investors' lounge at Eurobike was introduced at the peak of the investors' enthusiasm for the e-bike industry. The sales boom in 2020-2021 made venture capitalists line up for the bicycle industry and poured millions into the industry across Europe. But those days are over, and investor behavior has changed.

  • The special format of the Leader’s Night, a combination of conference format and networking, provides a forum for exchange, inspiration and a change of perspective. – Photo Eurobike
    Eurobike19 Jun 25

    Eurobike 2025 presents expert knowledge on stage at Leader's Night

    FRANKFURT, Germany - In the last few years, the Eurobike kickoff event Leader's Night has established itself as a key event on the agenda for the industry's decision-makers. Executive speakers on stage provide expert knowledge for a resilient and future-oriented industry. Also this year, financial service providers, mobility investors and exceptional athletes that may contribute to new business models will enter the stage.

  • Pink Thursday aims to craft an extraordinary event away from the usual trade fair environment. – Photos Eurobike
    Eurobike12 Jun 25

    Industry executives meet at Eurobike's exclusive Pink Thursday

    FRANKFURT, Germany - Probably the most exclusive networking event at Eurobike brings together a very diverse mix of industry insiders and market followers. In a few years time, Pink Thursday has built a reputation as a unique space for exchange, inspiration and new connections.

More shows & events

  1. Portugal's bicycle industry under spotlight at international conference
  2. SponsoredEurobike showcases the growing diversity of mobility companies
  3. Eurobike evolving as shift in exhibitor profile is recognised
  4. Revitalising Japan's cycling industry: inside the bicycle promotion institute's push
  5. Second edition of Asiabike Jakarta to take greener approach
  6. Eurobike confirms dates for 2026 and reveals 2025 events
  7. US e-bike market share up to 28%, People for Bikes survey shows
  1. Taipei Cycle Show 2025 shines, although market challenges persist
  2. Taipei Cycle 2025 underway in Taiwan
  3. What can the industry learn from the Taipei Cycle d&i awards?
  4. Will Taipei Cycle Show give a first glimpse of market recovery?
  5. SponsoredEurobike 2025: over 200 start-ups present their innovations
  6. Copenhagen Bike Show hits new records as B2B relevance grows
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