A new player is entering the European e-bike manufacturing scene. Phoenix Bicycle Europe has been established as a strategic joint venture between leading European and Chinese mobility companies. It is a new OEM electric bicycles manufacturer, backed by the legacy and industrial strength of Shanghai Phoenix Bicycle. The initiative aims to reshape the e-bike manufacturing landscape in Europe with a unique blend of heritage, innovation, and local production.

TAIPEI, Taiwan - For the first 4 months of the year, Taiwanese customs data showed that the country's bicycle industry was showing the first signs of recovery after years of global market stagnation. Both e-bike and component exports rose in the first quarter of 2025, driven by increasing demand for high-value products and improved average unit prices. However, preliminary export data for May shows that this growth has not been sustained.

EINDHOVEN, The Netherlands - Just before Eurobike kicks off, Shimano has introduced Q'auto: an electronic shifting group for everyday bikes that doesn't require an external battery. The required power is generated via the rear hub, which functions as a dynamo. The system is designed for trekking, gravel, and light urban bikes, offering both automatic and manual shifting options.

ZEIST, The Netherlands - The latest edition of Bike Europe magazine (issue 1/2025) is now available to read online in our digital magazine section. In the run up to Eurobike the industry anticipates a stabilisation of the market following some hectic years. In the past years, the industry has learned to be careful about making bold statements about market developments as these often turned out to be incorrect.

As e-bike system innovation accelerates, Karmina introduces the HX200, a new mid-drive motor designed to deliver high-performance output in a compact, lightweight form. Designed for brands targeting the high-end e-bike market, the HX200 combines smooth pedal assist and ultra-quiet performance, making it ideal for premium e-MTB and gravel platforms. It is set to expand across a wide range of bike categories in the future.

Intelligent automatic shifting has become essential for delivering a premium riding experience in today's high-end e-bikes. Whether it's the Pinion Smart.Shift, Enviolo AUTOMATiQ, or Decathlon's integrated e2Drive, riders appreciate the effortless experience: no manual adjustments, no wrong gear—just smooth, seamless riding that adapts to terrain and pedaling style in real time.

FRANKFURT, Germany - In the last few years, the Eurobike kickoff event Leader's Night has established itself as a key event on the agenda for the industry's decision-makers. Executive speakers on stage provide expert knowledge for a resilient and future-oriented industry. Also this year, financial service providers, mobility investors and exceptional athletes that may contribute to new business models will enter the stage.

ANNECY, France - The developing X-Tend e-bike system for road and gravel was one of the more valuable assets the Bourrelier group acquired Mavic in 2020. Making the product ready for mass production, and subsequently for the market, was a big challenge. Mavic overcame this undertaking and is currently consulting interested OEMs.

ZEIST, The Netherlands - Will the European e-bike market ever reach the market share of 70%-80% that industry insiders dreamed of during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain and Switzerland clearly shows a slowdown in sales and even a contraction in some markets.

As the European bike industry adjusts to post-boom market realities, manufacturers face fluctuating demand, excess inventory, and pressure to optimise operations. Flexible, scalable assembly solutions are key to adapting production capacity up or down—ensuring resilience and efficiency in an unpredictable market.

SANTA CRUZ, California - A global recall has been issued for the Santa Cruz Heckler 9 bike model after multiple battery fires were reported. The Santa Cruz-based company, a subset of the Dutch transport conglomerate Pon Holdings, first issued the recall in May, warning customers that the e-bike's lithium-ion battery can overheat and pose a fire hazard.

西班牙，帕倫西亞（PALENCIA）－為提升電動自行車效能及性能，Mahle SmartBike Systems宣布將每年投入1,000萬至1,200萬歐元於研發。Mahle執行長Arnd Franz曾表示：「電動自行車業務的表現最為出色，涵蓋各種類別，供應超過60個電動自行車品牌。」

荷蘭，宰斯特（ZEIST）－全球自行車採購指數（GBPI）將有助於提升產業專業化，如同其他產業過去的發展經驗。這項指數能夠針對供應鏈提供經過驗證的前景預測，而非來自業界人脈之間的流言與揣測。本社與Accell Group前供應鏈長暨董事會成員Jeroen Both進行專訪，深入了解Bike Europe與Eurobike合作推出的GBPI。

越南，胡志明市（HO CHI MINH CITY）－台灣知名自行車車架製造商Astro Tech Co., Ltd.本月初在富正工業區（Phu Chanh Industrial Park）舉行新廠動土典禮。該公司已設廠越南24年，新廠預計將於2026年第四季開始進行量產。

芬蘭，赫爾辛基（HELSINKI）－芬蘭政府近期決定從2026年開始取消企業自行車的稅收優惠，該國自行車產業恐面臨嚴重銷售停滯與下滑。

With a rich heritage in bicycle manufacturing and an ambitious international mindset, Polygon Bikes of Insera Sena is returning to Europe with a fresh strategy. After successfully expanding into American and Australian markets, Polygon is now actively recruiting across the European continent and has a lot to offer in return.

Circular economy has been a popular term in the recent years because of the rise of the environmental awareness globally. If you google "circular economy", there are tons of the definitions that you can find online. By working together, SRAM and Velo give the term their own interpretation.

In today's highly competitive cycling market, it's not just about selling a bike — it's about offering a complete product experience tailored to riders who expect performance, reliability, and smart technology. Among these riders are a growing group of advanced enthusiasts and semi-professional athletes who see a power meter as an essential training tool.