DAHON
WS We Sports Group expands retail footprint in Sweden
Sweden's leading bicycle retailer, WS We Sports Group, continues its omnichannel expansion strategy with the opening of its fifth Cykelkraft-branded brick-and-mortar location. The new 2,500-square-meter flagship store in Kållered, near Gothenburg, officially opened on 21 May is a major step forward in the retail development of WS We Sports Group AB's Bike & Mobility division.














