“In terms of digitization and automation we are way ahead in the bike industry right now," says Rebike co-founder and COO Sven Erger.

E-mobility provider Rebike scoring on refurbishment market

KEMPTEN, Germany - Starting just five years ago with an online market place for buying and selling second-hand premium e-bikes, today’s business of...

Management Board: Ralf Fischer, Alexander Muellmann and Michael Muellmann.

Sport Import's 40 years: Family and team success

In the early 1980s, Michael Müllmann couldn't have known that indulging in his passion for BMX - by selling BMX bikes, organising races and...

"Businesses with no D2C activities will become the minority"

"Businesses with no D2C activities will become the minority"

ZEIST, the Netherlands - "It seems like almost everyone is playing the game now," e-commerce specialist, Scott Montgomery says when looking at the...

Highlighted topics in Markets

60% of the new sales record came from store purchases, with e-commerce accounting for 40%. - Photo Decathlon Germany

Decathlon Germany sets €700 million net sales record in 2021

PLOCHINGEN, Germany - It wasn't easy at first for the world's leading sports chain Decathlon to conquer the German market, but the French have...

Rad Power Bikes operates a number of showrooms in North America and Europe. – Photo Rad Power

Rad Power doubles in size with $154 million investment

SEATTLE, US - The North American cycling market is supercharged with a $154 million (€132 million) investment for the e-bike company Rad Power Bikes....

Motesque relies on fittings based on information generated by a customer’s individual 3D avatar. Photo: Motesque

Signa Sports United partners with Motesque to launch AI in online...

BERLIN, Germany - Bicycle and sports e-commerce platform, Signa Sports United, which is currently preparing for an IPO on NYSE, announced a strategic...

Tony Grimaldi, CEO of Cycleurope AB and President of CIE called for more cooperation within the industry at the World Cycling Forum 2021. – Photo Andreas Gebert

World Cycling Forum 2021 brings bicycle industry together

MUNICH, Germany - "I never thought this combination of cars and bicycles in one show would happen," said Thorsten Heckrath, owner of a leading German...

The Bike@Home platform is launching in the UK initially, with a further European roll-out expected in 2022. – Photo Accell Bike Parts

Accell Bike Parts goes online with bike@home platform

HEERENVEEN, the Netherlands - The manufacturer of bike parts and accessories, Accell Bike Parts, has launched an online platform in the UK market....

Framer joins a number of well-known companies that also continue to assemble in Switzerland. - Photo: Peter Hummel

Traditional Swiss brands launch direct sales

BIEL/THUN, Switzerland - After decades of dealer loyalty, Swiss brand, Canyon, changed its name to Cylan in 2019 and switched its distribution to...

Leisger is already operating its own retail chain in countries like Germany, Australia, the United States, and Spain. - Photo: Michel de Chavanon

Retail group, Leon Cycle, expanding into France

HANNOVER, Germany - France is the next target market for German retailer, Leisger, which operates Leon Cycle brick and mortar e-bike shops and online...

WiggleCRC Group, one of the world's largest online bicycle retailers, will now be taken over by German sports retail giant Signa Sports. - Photo Wiggle

German sports giant gobbles up online bike retailer WiggleCRC

BERLIN, Germany - E-commerce giant Signa Sports United, has confirmed its intentions to go public on the New York Stock Exchange (NYSE). The German...

Bike24 wants to expand its international fulfillment infrastructure. – Photo Bike24

Private equity takes cycling webshop Bike24 to Frankfurt Stock...

DRESDEN, Germany -The Riverside Company has planned an IPO for one of Europe's leading cycling, outdoor, fitness and swimming products webshop Bike24...

For Bocholt-based Rose Bikes it became inevitable to increase its selling prices. – Photo Rose Bikes

Rose Bikes: 'market situation requires immediate price increases'

BOCHOLT, Germany - In the past weeks this trade journal reported about the enormous cost increases for the industry. It becomes unavoidable for...

Pinkjersey.com, the online retailer known for selling Campagnolo groupsets, has ambitious US plans. – Photo Campagnolo

Italian online-only seller Pinkjersey.com to open 250 US retail stores

SILVERTHORNE, Colorado - The online retailer of namely Italian cycling products, pinkjersey.com, has announced ambitious plans to open up to 250...

PMH has taken a stake in online bicycle pioneer, Bike-Components, who distributes around 70,000 articles from its state-of-the-art logistics center. - Photo BC/Bike-Components

Real estate investors claim a stake in German online shop...

WÜRSELEN, Germany - Hamburg-based Peter Möhrle Holding (PMH), which focuses on corporate and real estate investments, is strengthening its bicycle...

In a successfully executed online format, Frank Puscher moderated the Bike Biz Revolution event, the first of Eurobike’s 3 Digital Days. – Photo Eurobike

Digitalisation key talking point as Eurobike embraces online format

FRIEDRICHSHAFEN, Germany - "Corona has been a spark for digitalisation," claimed Head of Eurobike, Stefan Reisinger at the opening of Eurobike's...

The Volt e-bike factory in Milton-Keynes, UK has a capacity of 25,000 units annually. – Photo Volt

Volt takes e-bike production back to UK

MILTON KEYNES, UK - The advantages of production close to the market became more than obvious for e-bike manufacturer Volt. In the middle of the...

Rose Bikes meets Engelhorn Sports (from left to right): Engelhorn Sports MD Armin Weger, Rose Bikes Director New Business & Retail Cooperation René Scheilen, Rose Bikes MD Marcus Diekmann and Engelhorn MD and shareholder Fabian Engelhorn. – Photo Engelhorn

Rose Bikes joins Germany's largest sports retailer in promising shop...

BOCHOLT, Germany - Omnichannel bicycle distributor Rose Bikes GmbH announced a trading model cooperation with the country's largest sports store...

A 12.5 percent bicycle sales increase was seen between March and April in Germany, and this number may actually be even higher. - Photo Shutterstock

IBDs reach two-digit sales increase in post-lockdown Germany

WIESBADEN, Germany - On the occasion of the World Bicycle Day on 3rd June, the German Federal Office for Statistics (Destatis) announced some...

In spite of the corona crisis: omnichannel-seller Rose Bikes is setting the course for further expansion. - Photo Rose Bikes

D2C-seller Rose Bikes' strategic move to omnichannel pays off

BOCHOLT, Germany - Despite corona-conditioned restrictions in March, traditional German D2C-supplier Rose Bikes GmbH achieved - compared with the...

Specialized’s omnichannel strategy aims to bridge the gap between digital and physical commerce. - Photo Heckmair

Specialized expands its omnichannel strategy in Europe

HOLZKIRCHEN, Germany - After having launched its integrated marketplace successfully in several European countries such as the United Kingdom, the...