歐洲電動自行車市占陷入停滯,遠低於預期
業界曾預測,電動自行車市占率可望達八成。自從10多年前銷售開始飆漲後,電動自行車在整個歐洲自行車市場占比最終會是多少始終是未知數。不過,市占率可達八成的預測如今看來是過於樂觀,目前電動自行車在歐洲的市占仍卡在四成以下。究竟是什麼原因造成電動自行車市場成長停滯?

業界曾預測,電動自行車市占率可望達八成。自從10多年前銷售開始飆漲後,電動自行車在整個歐洲自行車市場占比最終會是多少始終是未知數。不過,市占率可達八成的預測如今看來是過於樂觀,目前電動自行車在歐洲的市占仍卡在四成以下。究竟是什麼原因造成電動自行車市場成長停滯?

大量非合規的胖胎車(fatbike)湧入荷蘭市場,加上部分使用者的行為引發民怨,因此荷蘭政界呼籲祭出一系列限制措施。此況重挫胖胎車形象,該國經銷商La Souris也不得不轉向尋求海外新市場。起初,投資人對此態度保守,不過該公司現已從ING Bank獲得650萬歐元資金,以推動公司策略。

測試、驗證及檢驗服務公司SGS於5月18日在美國阿肯色州本頓維爾(Bentonville)啟用全新實驗室,進一步擴大全球自行車及電動移動工具測試網絡。該實驗室將專注於自行車、電動自行車及其他微型移動工具相關合規測試,服務北美及全球市場。

A fully operational bicycle manufacturing facility in Jastrowie, Poland, has become available for sale or lease, presenting a potential opportunity for companies looking to establish or expand production capacity in Europe.

自行車產業正積極尋找新的機會,期盼在經歷疫情期間供應鏈大亂後,重新掌握主導權。產線移地及新零件供應商可能是其中解方,這也為市場開啟大門,迎來許多沒有歷史包袱的新興品牌及企業。近期產業關注焦點從過去主導的Eurobike及台北國際自行車展,轉向中國國際自行車展,凸顯全球製造商、品牌、組裝商及零件通路網絡正出現劇烈變化。

Automated guided vehicles shuttle components between assembly stations while robotic machines operate across three floors of production space. At Ananda's Wuxi facility, manufacturing scale and vertical integration have become central to the company's ambitions in the global e-bike market. The Chinese drive system manufacturer is building what it describes as a "closed-loop" manufacturing ecosystem: one that aims to deliver both volume and reliability. Bike Europe visited the Factory Floor to discover the industrial philosophy behind… Ananda.

The local market is becoming increasingly important for the Suzhou, China-based e-bike motor system manufacturer Bafang. Its revenue export share has slid from 35% in 2021 to 20% last year. The total operating revenue in 2025 was RMB 1.3369 billion, down 1.47% year-on-year. The net profit attributable to shareholders was RMB 102.819 million in 2025, up 61.04% compared with 2024.

As the bicycle industry asks for better product data, three European bike-tech companies, NOCA, DST and BikeFolder have combined resources to connect PLM and PIM software, an independent industry data standard and aftermarket digital twins into one practical industry solution. The collaboration is being rolled out under the name Smart Bike Brand.

Herrmans Bike Components Ltd hired François Joly as Sales & Marketing Director. Joly brings broad international experience from the bicycle industry, with a strong background in OEM business, aftermarket development and distribution.

Do you know any modern electric car where you still have to shift gears manually all the time? Exactly. Yet in the e-bike world, riders are still often forced to manage support modes like they're driving a 1990s stick shift. With its new GXM e-bike system, Panasonic is pushing toward a smarter future: more comfort, more efficiency, and less distraction. Not just raw power.