近期一份針對德國、法國、比利時及荷蘭消費者進行調查的報告顯示，各國的消費行為及購買電動自行車優先考量存在明顯差異。市場研究機構NielsenIQ（NIQ）最新GfK E-Bike Monitor報告，根據2025年針對2,000名荷蘭消費者及他國各1,000名消費者的調查，指出正在重塑歐洲電動自行車市場的長期趨勢。

大約6年前，荷蘭公司Tiler推出一款全新無線充電座（charging tile），能讓電動自行車透過側柱充電。近年來，Tiler經營比荷盧地區（Benelux）的B2B市場，並推出家用版的充電座。然而，即便市場接受度已有提高，過去的財務問題仍迫使該公司申請破產。該公司創辦人Oliver Coops有信心能迅速重振旗鼓，該公司不會就此結束發展。

Fox Factory旗下Specialty Sports Group（含自行車業務）2025年的銷售業績降至5.09億美元，年減0.4%。Fox Factory執行長Mike Dennison表示：「這反映出棒壘球產品及自行車銷售皆下滑，主要受到各通路因應整體市場經濟環境而調降庫存的影響。」

Selecting a drive system is no longer just a technical choice; it dictates development timelines and long-term portfolio strategy while supporting on-demand flexibility. For Bicycle brands in a competitive market, strategic system architecture is now a structural business consideration. This shift is driving interest in scalable platform solutions that streamline engineering resources while maintaining clear segment differentiation.

Turkish bicycle manufacturer Kron was waiting for the right time to buy. In its 25 years, the company had manufactured for a variety of small OEMs, but was looking for a new European brand to invest in. So when Nishiki, a Nordic heritage brand with a signature look and a reputation for quality, came onto the market, Kron jumped at the opportunity.

Bicycle and e-bike exports from Cambodia soared by 69% in January this year. The export value reached $64 million (€55 million), up from $38 million (€33 million) in January 2025, according to the country's Ministry of Commerce. Bolstered by improved market access, regional supply integration and a competitive manufacturing base poised for further expansion, Cambodia's bicycle industry has entered 2026 on a solid footing. The growth of e-bike assembly is undoubtedly playing a major role as well.

Due to a healthy mix of organic growth and mergers and acquisitions (M&A), WS WeSports Group AB reports new record results for 2025. The fourth sales quarter contributed to this outstanding year-end outcome for the Nasdaq First North Premier Growth Market-listed company — since 9 December.

As the industry seeks to align the supply chain and match demand more effectively, reliable market data becomes essential. To provide the much-needed sourcing information and mid-term outlook, the Global Bicycle Purchasing Index (GBPI) serves as an indicator that anticipates future trends. Bike Europe discussed with Schwalbe's Head of Supply Chain Management, Vanessa Schulte, how the GBPI supports Schwalbe in the planning process.

The rebirth of Cowboy is officially underway in 2026, backed by the company's new French investor, ReBirth Group Holding SA. Cowboy is reporting progress on its recall program, the clearance of its order backlog and a leadership transition, all aimed at stabilising the company after a tumultuous 2025.

The sales performance of the Specialty Sports Group unit at Fox Factory, which includes its bicycle business, decreased 0.4% to $509 million (€431 million) in 2025. "This reflects both lower diamond-sports products and bike sales and was primarily due to reducing inventory levels in all channels in response to market-wide economic conditions," said Fox Factory CEO Mike Dennison.

A recent consumer survey across Germany, France, Belgium and the Netherlands shows distinct differences in purchasing behaviour and e-bike-buying priorities.

Mahle SmartBike Systems has built its reputation on lightweight, highly integrated e-bike systems. What began with refined rear hub drives for road, gravel and urban bikes has expanded into a full power mid drive platform with the launch of the M40. This is a logical step within the brand's 'Light. Sport. Smart.' philosophy, bringing the same focus on integration, weight discipline and intelligent control into a higher torque category.

Steel lies at the heart of vanRaam's production history. This has since been expanded to encompass a unique set of in-house production competencies in its bicycle factory in the Netherlands. The 13,500-square-metre facility features in-house frame production, robotic welding, 3D laser cutting, CNC machining and wheel production. All the reasons for Bike Europe to take a look at 'The Factory Floor' of adaptive bike manufacturer… vanRaam.

Accell Group宣布邁入轉型計畫下一階段，透過新增資金及大幅減債，改善其財務狀況。根據集團近日與主要利害關係人達成的協議，該集團將以股份換取額外資金。現有大股東皆已將Accell Group的控制權移轉至新的公司架構。

Giant Group 2026年1月表現明顯低於往年，單月營收大幅下滑21.6%。該集團去年經歷的風波延續今年，歐美主要市場波動，加上美國政府發布的暫扣令（WRO），對該公司造成嚴重衝擊。2月16日，該集團亦悼念其敬愛的創辦人劉金標（King Liu）辭世。

自2019年開始實施反傾銷稅後，中國首度在2025年重返歐盟最大電動自行車供應國的寶座。不過，僅些微領先，中國及台灣在歐盟電動自行車進口市佔同為32.8%，中國至歐盟的出口量僅比台灣多350輛。台灣佔歐盟電動自行車進口額仍達54%，為3.18億歐元。

Shimano Inc.在歐洲市場表現優異，彌補2025年北美及亞洲市場需求疲弱造成的影響。與2024年表現雷同，各市場之間的差異仍明顯。在嚴苛的市場環境之下，歐洲銷售表現亮眼，但仍無法防止營業利益大幅下滑。就中期趨勢來看，Shimano營收明顯高於疫前水平，不過公司營業利益及歸屬母公司股東淨利均大幅減少。Shimano是首家公開年度財報的企業，不過數據表現能夠如此穩定的企業並不多。

About six years ago, Dutch company Tiler introduced an innovative charging tile that allows e-bikes to be charged via the kickstand. In recent years, Tiler was active in the Benelux B2B market and recently introduced a charging tile for consumers. Financial issues from the past, however, have forced the company to apply for bankruptcy, despite encouraging signs of market acceptance. But the story doesn't end here; Founder Olivier Coops is confident of a rapid restart.

In today's cycling industry, every decision is under scrutiny. High inventory levels, cautious retail demand, pressure on margins and ongoing supply chain adjustments are forcing companies to rethink where and how they invest their time and resources. Trade shows in particular are being evaluated more critically than ever. Against this backdrop, many industry professionals are asking a fair question: Is a trip to Taipei Cycle 2026 still worth it?

"Growing against the grain" was Woom's motto for 2025, with the Austrian kids' bike manufacturer reaching several key milestones despite unfavourable market conditions. The company's revenue already surpassed the total turnover for the previous year in July 2025, and it went on to achieve its most successful year on record.