MUTLANGEN, Germany - A difficult market situation including slow consumer spending made Advanced Sports GmbH decide on 1 April last year to apply for insolvency in self-administration. Shortly before Christmas, the European distributor of Breezer, Fuji and SE Bikes report that their insolvency plan had been accepted.

MUTLANGEN, Germany - The challenging market situation became too much for Advanced Sports GmbH. According to an announcement of the responsible district court Aalen in Germany, Advanced Sports GmbH filed for insolvency in self-administration as of 3 April 2023. The company is the European distributor for the bicycle brands Fuji, Breezer and SE Bikes and sells to more than 30 countries.

CALIFORNIA, USA - Premium cargo bike specialist, Yuba Bicycles (Yuba), has appointed Pat Cunnane as President of North American Operations and Chief Operating Officer (COO) of its Global Business. In this newly created dual position, he will use his industry knowledge to lead the US operations.

SCHWÄBISCH-GMÜND, Germany - Bike supplier Advanced Sports GmbH invited their main international sales partners/agents and IBD partners to its house show at the end of July. Visitors had a chance to see what's in store for the around 180 season 2021 Breezer, Fuji and SE Bikes bicycle models.

PHILADELPHIA, USA - The ownership of Fuji, Breezer and Tuesday distributor BikeCo LLC has changed again within one year. Tiger Capital Group has sold its stake in BikeCo to joint venture partner Advanced Holdings Co. Ltd.

PHILADELPHIA, USA - Performance Bicycle, once the biggest bike retail chain in the U.S. with 104 stores and 1,700 employees, is closing all its outlets. The company is to continue as an e-commerce business. It's the latest development in the collapse of Patrick Cunnane's Advanced Sports Enterprises (ASE).