WELS, Austria - The future of the last bicycle brand of Pierer Mobility has finally been clarified: the Austrians have sold their sports brand, Felt Bicycles, to its minority shareholders, Cesar Rojo and Florian Burguet. Pierer Mobility, which will soon be renamed Bajaj Mobility AG, is finally ending its unsuccessful involvement in the bicycle and e-bike sector.

TACHERTING, Germany - The owner of parts and component brand Syntace and bicycle brand Liteville has filed for insolvency. Syntace GmbH is already working on a restructuring and states that ongoing business operations are fully guaranteed. All orders and inquiries via the online shops will be processed as usual, as well as deliveries to IBDs and the Liteville products spare parts supply chain.

VIENNA, Austria - "It's not a helmet, it's an airbag." That's the tagline for the Hövding 4, the new debut model for the Swedish brand now owned by the Austrian iSi Group. The latest wearable airbag design has been hyped as a complete reboot from previous models, the last of which came under fire for safety concerns.

VIENNA, Austria - Austrian kids' bicycle supplier Woom GmbH is continuing its growth path with strong half-year results. In the first half of 2025, Woom has achieved its best half-year results since it launched in 2013. Revenue rose by about 41% compared to 2024, reaching €90.1 million.

WELS, Austria - The winding down of the bicycle activities by Pierer Mobility is progressing much faster than planned. This was reported in the 2025 half-year results of Pierer Mobility. The financial performance of the company was significantly influenced by the restructuring proceedings of the company's KTM AG motorcycle division as announced at the start of 2025.

ZEIST, The Netherlands - Will the European e-bike market ever reach the market share of 70%-80% that industry insiders dreamed of during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain and Switzerland clearly shows a slowdown in sales and even a contraction in some markets.