AMSTERDAM, the Netherlands - In collaboration with a dedicated group of CEOs leading some of the largest multinationals in the cycling industry, Shift Cycling Culture has initiated the Climate Commitment. This is an urgent appeal to acknowledge the industry's responsibility in reaching the UN Paris Agreement target.
The drastic implications of the coronavirus crisis on the bicycle industry in Europe are rapidly becoming visible. Companies are looking for both creative as well as radical solutions to adapt new measures to safeguard their businesses for the future. Here an overview of the latest developments.
The co-operation between two performance-led companies will bring Red Bull Advanced Technologies' track-bred technical capability to the BMC bicycles
Owner of BMC Switzerland and passionate Swiss bike entrepreneur Andy Rihs passed away at the Susenberg hospital, Zürich last week, 18 April, in the presence
DRESDEN, Germany - The consortium of 17 companies and research institutes called TerraE Holding founded a subsidiary TerraE
GRENCHEN, Switzerland - BMC surprised many earlier this year and at Eurobike with the presentation of a range of e-MTB's.
