BRUSSELS, Belgium - E-bike manufacturer Cowboy has announced a voluntary recall of its C4 ST (Edition MR) model due to a potential safety issue involving the bike's frame. The Brussels-based company discovered during quality testing that the bike is at risk of developing fatigue cracks at the weld joint between the headtube and the downtube after approximately 2,500 kilometres of use.
BRUSSELS, Belgium - E-bike brand Cowboy has fully moved its e-bike assembly operations to France. In a strategic nearshoring move, the partnership with Rebirth Group subsidiary ReCycles aims to reduce delivery times, and strengthen customer support as the brand seeks to meet demand for its e-bikes across Europe.
BRUSSELS, Belgium - The omnichannel brand Cowboy has announced a new strategic investor. Cypress Capital is leading a €5 million financing round supported by existing investors. Hongkong based Cypress Capital invested €3 million while other existing Cowboy partners Index Ventures, Hardware Club, Future Positive Capital, Isomer, and Exor together invested another €2 million.
BRUSSELS, Belgium - In what it calls "a strategic move to further strengthen its governance", e-bike brand Cowboy has appointed two senior industry figures to its leadership team. Harpreet Singh Rai, former CEO of health tech wearables company Oura, will now serve as a board member and Kevin Cornils, former COO at Peloton joins as strategic advisor.
BRUSSELS, Belgium - E-bike brand Cowboy has announced that one of its co-founders, Karim Slaoui, has sadly passed away. The 36-year-old died of a rare form of cancer.
BRUSSELS, Belgium - "July was notably our best sales month ever and first profitable month," Cowboy co-founder and CEO Adrien Roose has announced. The Belgian D2C e-bike brand notes 'unit economics and discipline with costs' as key reasons for the milestone.
