Read all about Market Report Switzerland

Despite losing retail market share, IBDs in Switzerland saw turnover from repairs increase in 2023. – Photo Peter Hummel

Speed pedelec trend gives Swiss market glimmer of hope

AARAU, Switzerland - This Swiss bicycle market developed in 2023 in line with other European countries. After the sales peak in 2020-2022, the market...

In 2022 Swiss chain store Ochsner Sport took over the small e-bike brand E-Framer and gained Olympic downhill champion Beat Feuz as an ambassador. – Photo Peter Hummel

Swiss e-bike market share nearing 50%

AARAU, Switzerland - For the third year in a row, 2022 was not a normal one in the Swiss bicycle market. Although e-bike deliveries rose for the...

The Freigeist from TDS is a good example of the new top selling E-SUV or crossover e-bike. - Photo Peter Hummel

Stagnant supply chains put brakes on Swiss bicycle business

AARAU, Switzerland - After total bicycle sales skyrocketed by 38% in 2020, poor availability brought the Swiss industry back down to earth in 2021....

In 2020 brands had to quickly adapt their way of presenting new models. In Switzerland, Komenda held their first ‘hybrid" event – with limited on site participants and online streaming. – Photo Peter Hummel

Swiss bike sales exceed half million mark but it's not all...

SOLOTHURN, Switzerland - Swiss bicycle and e-bike sales in 2020 at a first glance represent the rising popularity of cycling as a means of transport...

Tour de Suisse Rad recently opened a new factory in Kreuzlingen, Switzerland. - Photo Peter Hummel

Swiss e-bike market share still increasing

SOLOTHURN, Switzerland - The Swiss bicycle trade can look back on a successful 2019: the number of bicycles sold increased to 363,497 units, an...

Swiss companies such as Komenda were still able to deliver even during the peak season. - Photo Peter Hummel

Swiss E-Mountainbike Sales Doubled

BERN, Switzerland - The Swiss e-bike sales broke a new record in 2018. As expected, the e-bike sales volume passed the threshold of 100,000 units....

Popularity of e-MTBs, produced here, is fast growing in Switzerland. – Photo Peter Hummel

E-Bike Sales Growth Continues in Switzerland

SOLOTHURN, Switzerland - While other markets showed drops in sales in 2016, the Swiss market proved to be solid. With 325,000 (+ 0.5%) virtually...

Lately the long-established Swiss brand MTB Cycletech is completely relying on production in Switzerland. – Photo Peter Hummel

Switzerland Continues To Be Speed E-Bike Pioneer

SOLOTHURN, Switzerland - While the total number of bikes sold in Switzerland last year decreased by 1% to 323,059 units, the e-bike market continues...

Swiss E-Bike Train Again Running at Full Speed

Swiss E-Bike Train Again Running at Full Speed

SOLOTHURN, Switzerland - As in other European countries also the Swiss bicycle industry benefited of much better weather conditions compared to 2013....

Swiss Surprise: Sales Drop in E-Bikes

Swiss Surprise: Sales Drop in E-Bikes

SOLOTHURN, Switzerland - Poor spring weather lowered the sales figures in 2013. A total of 330,313 new bikes were sold, 5.3 % less than in 2012. Even...