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Everything about Market Report Switzerland

  • The closure of Flyer where up to 80,000 e-bikes on several production lines were assembled was an earthquake in the Swiss bicycle industry. – Photo Peter HummelSubscribers only
    Subscribers only
    Market Report8 Apr 25

    Subscribers only Swiss sales slump as total bicycle market drops 14%

    AARAU, Switzerland - In 2024, the bicycle industry in Switzerland was in a far deeper trough than in Germany or The Netherlands. Total sales fell by 54,000 units - a drop of 14%. It is worth noting that sales of e-bikes are still in the shadows of regular bicycles as market share remains locked in at around 45% for the past three years.

  • Despite losing retail market share, IBDs in Switzerland saw turnover from repairs increase in 2023. – Photo Peter HummelSubscribers only
    Subscribers only
    Market Report2 Apr 24

    Subscribers only Speed pedelec trend gives Swiss market glimmer of hope

    AARAU, Switzerland - This Swiss bicycle market developed in 2023 in line with other European countries. After the sales peak in 2020-2022, the market volume dropped last year by 18%. While sales decreases were reported in all categories, it was the speed pedelec market that made strong gains.

  • In 2022 Swiss chain store Ochsner Sport took over the small e-bike brand E-Framer and gained Olympic downhill champion Beat Feuz as an ambassador. – Photo Peter HummelSubscribers only
    Subscribers only
    Market Report30 May 23

    Subscribers only Swiss e-bike market share nearing 50%

    AARAU, Switzerland - For the third year in a row, 2022 was not a normal one in the Swiss bicycle market. Although e-bike deliveries rose for the first time to over 200,000 units, with an increase of 17%, the overall market marginally shrank again to 483,562 units. This was due to the decline in traditional bicycle sales.

  • The Freigeist from TDS is a good example of the new top selling E-SUV or crossover e-bike. - Photo Peter HummelSubscribers only
    Subscribers only
    Market Report11 Apr 22

    Subscribers only Stagnant supply chains put brakes on Swiss bicycle business

    AARAU, Switzerland - After total bicycle sales skyrocketed by 38% in 2020, poor availability brought the Swiss industry back down to earth in 2021. Sales fell by 1.6% to a total of 493,826 e-bikes and bicycles. E-bike sales have now grown to a 37.9% market share.

  • In 2020 brands had to quickly adapt their way of presenting new models. In Switzerland,  Komenda held their first ‘hybrid" event – with limited on site participants and online streaming. – Photo Peter HummelSubscribers only
    Subscribers only
    Market Report22 Apr 21

    Subscribers only Swiss bike sales exceed half million mark but it's not all...

    SOLOTHURN, Switzerland - Swiss bicycle and e-bike sales in 2020 at a first glance represent the rising popularity of cycling as a means of transport and fitness. With 171,132 e-bikes sold a new record was reached and total bike sales tipped the half million mark. However, with the Swiss bicycle association's surveys data coordinating with federal customs figures for the first time, the official Swiss sales statistics not only show a sharp rise, but also more 'accurate' figures.

  • Tour de Suisse Rad recently opened a new factory in Kreuzlingen, Switzerland. - Photo Peter Hummel Subscribers only
    Subscribers only
    e-bike9 Sep 20

    Subscribers only Swiss e-bike market share still increasing

    SOLOTHURN, Switzerland - The Swiss bicycle trade can look back on a successful 2019: the number of bicycles sold increased to 363,497 units, an increase of 5.2%. The sales growth in 2019 doubled compared with 2018. The market expansion was mainly due to high demand for e-bikes, where the market share increased from 32.3 to 36.6%, the industry association Velosuisse reported.

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