POZZOLEONE, Italy - Sustainability, production efficiency and manufacturing in Europe spurred investments at the Selle Royal Group in recent years. The Stracciatella project, launched in November 2024, was a big step forward in sustainability, but also in quality control. During a visit, Bike Europe got all the details on this project and more.

Circular economy has been a popular term in the recent years because of the rise of the environmental awareness globally. If you google "circular economy", there are tons of the definitions that you can find online. By working together, SRAM and Velo give the term their own interpretation.

TAICHUNG, Taiwan - In a circular economy it is often a challenge to find a new purpose or customers for recyclable waste. ZIPP owner SRAM had been looking for a source of the waste which comes from the production of its carbon components, including wheelsets, handlebars, stems and seat posts. This issue was addressed through their collaboration with Velo.

ASOLO, Italy - Selle Italia has acquired Vittoria cycling shoes, which has been developing and manufacturing cycling shoes in Italy for almost fifty years, for an undisclosed amount. Giuseppe Bigolin, President of Selle Italia, "As we did in 2016 with Selle San Marco, we are gearing up to expand our range with a company that has always believed in technological development, in style and in the Made in Italy brand. Just like us."

Selle Italia presents its new GT-1 saddle dedicated to urban mobility and commuting. A lightweight, comfortable and eco-friendly solution.

POZZOLEONO, Italy - To align the company's global OEM strategy, Selle Royal Group has decided to invest significantly in the North American market. To ensure successful expansion and better meet the needs of region, which is key to the group, it has appointed two dedicated OE sales managers already part of the Selle Royal Group team as territory managers for Highway 2: Chris Ballard and Patrick Gore.