That 2025 was not going to be a good year for the Taiwanese industry was already evident after Taipei Cycle in March when it became obvious that order books were still empty. The bicycle-producing nation closed 2025 with a 7% drop in e-bike export volume, compared to the record-breaking bad year in 2024. With just under 337,000 units leaving the country and the export value dropping another 3%, it shows the Taiwan industry is still facing an uphill climb to bring production back to pre-pandemic levels.

Pacific Glory Worldwide Ltd (PGW), owned by the Taiwan-based manufacturer Ideal Bike Corporation, has opened a new United States distribution channel, PGW USA. It will oversee sales and support for the Fuji, SE and Tuesday bicycle brands in the US market. It says it will focus on retailer success and long-term sustainability, but open questions remain regarding the current distributor, BikeCo.

ZEIST, The Netherlands - It became apparent within the first few months of the year that 2025 would not be the turnaround year the bicycle industry needed. A muted Taipei Cycle show made clear that the supply chain was nowhere near back to being in full swing, and despite reasonable spring sales, the European market retracted again in the summer. Business-wise, there were reports of insolvencies, closures and redundancies. Knocks came from all sides: tariffs, human rights accusations, and very public non-alignment within the industry itself on several topics. However, pockets of innovation and newcomers managed to shine through, reminding the industry that its products are well-positioned for the long term. As the industry looks to realign and prepare for 'the fix in 2026', Bike Europe looks back at the articles that shaped 2025.

TAIPEI, Taiwan — Giant has made significant progress toward repairing its relationship with the United States in the aftermath of the US Customs and Border Protection's (CBP) embargo on shipments from the company's Taiwan factories. In the meantime, outside of Giant's facilities, an even larger change is taking place.

TAIPEI, Taiwan - Merida Industry Co., Ltd. reported an 8.5% year-on-year decline in consolidated revenue to NT$21.8 billion (€610 million) for the first three quarters of 2025, as weakening demand across Asia continues to weigh on the Taiwanese manufacturer's performance. Net profit for the parent company fell 18% to NT$1.44 billion (€39.5 million) during the same period, while earnings from associates, including Merida's stake in Specialized, contributed NT$511 million (€14 million).

HAUSEN, Germany - YT Industries GmbH filed for insolvency in September after its primary investor withdrew funding, a move that ultimately led to the shutdown of YT Industries USA. On Nov. 15, 2025, the newly founded Young Talent Industries GmbH rose out of the ashes and began operations at the Hausen headquarters, once again led by founder Markus Flossmann. But the insolvency also left significant invoices unpaid in Taiwan, and questions as to where the new company will manufacture remain unanswered.