FRANKFURT, Germany - Eurobike marked the fourth edition of the Women in Cycling breakfast. Growing from humble beginnings with a few participants to a raucous reception for this year's speakers. This is no longer a simple networking event to bind a minority group together, but a movement looking to evolve the face of the industry. Data is now at the forefront as initiatives focus on, amongst other things, closing the gender equity pay gap. The number of new national women-driven networks being launched this year alone, shows that the momentum is not just growing, it's becoming unstoppable.

FRANKFURT AM MAIN, Germany - The devastating impact of the extreme oversupply situation, combined with a postponed market recovery, became apparently visible at Eurobike 2025. The downward spiral has spread across the entire industry, impacting innovation and marketing alike, resulting in a lower visitor turnout and a shift in marketing budgets.

FRANKFURT, Germany - There are big changes ahead for Eurobike starting in 2026, as the trade fair refocuses on sport cycling and the world of performance bikes. Organiser Fairnamic also announced the launch of Mobifuture, a new trade show dedicated entirely to electric micromobility.

FRANKFURT, Germany - The fragmentation in the industry is more and more hampering the development of the business. The large number of companies often operate in a limited part of the market, which makes it difficult to gather enough information. This lack of data makes it very difficult to manage the supply chain efficiently. Eurobike and Bike Europe jointly created the Global Bicycle Purchasing Index aimed at creating a benchmark for purchase and product managers.

FRANKFURT, Germany - The trade war has been the next disruptor in the long-awaited market recovery of the bicycle industry. Taipei Cycle Show last March still gave off an upbeat vibe, but it is questionable whether this will still be the case at Eurobike.

FRANKFURT, Germany - The investors' lounge at Eurobike was introduced at the peak of the investors' enthusiasm for the e-bike industry. The sales boom in 2020-2021 made venture capitalists line up for the bicycle industry and poured millions into the industry across Europe. But those days are over, and investor behavior has changed.

FRANKFURT, Germany - The thriving e-bike market has long been dominated by a small number of drive system manufacturers. The rapid expansion of the market in the past years created room for new suppliers and their investors. Although some of these early entrants stepped out at the beginning of the decade, this trend has now reverted. More and more systems are being introduced on the market again, also by suppliers new to the industry. In this overview, we highlighted a few of them.

A new player is entering the European e-bike manufacturing scene. Phoenix Bicycle Europe has been established as a strategic joint venture between leading European and Chinese mobility companies. It is a new OEM electric bicycles manufacturer, backed by the legacy and industrial strength of Shanghai Phoenix Bicycle. The initiative aims to reshape the e-bike manufacturing landscape in Europe with a unique blend of heritage, innovation, and local production.

EINDHOVEN, The Netherlands - Just before Eurobike kicks off, Shimano has introduced Q'auto: an electronic shifting group for everyday bikes that doesn't require an external battery. The required power is generated via the rear hub, which functions as a dynamo. The system is designed for trekking, gravel, and light urban bikes, offering both automatic and manual shifting options.

Intelligent automatic shifting has become essential for delivering a premium riding experience in today's high-end e-bikes. Whether it's the Pinion Smart.Shift, Enviolo AUTOMATiQ, or Decathlon's integrated e2Drive, riders appreciate the effortless experience: no manual adjustments, no wrong gear—just smooth, seamless riding that adapts to terrain and pedaling style in real time.

FRANKFURT, Germany - In the last few years, the Eurobike kickoff event Leader's Night has established itself as a key event on the agenda for the industry's decision-makers. Executive speakers on stage provide expert knowledge for a resilient and future-oriented industry. Also this year, financial service providers, mobility investors and exceptional athletes that may contribute to new business models will enter the stage.

COLOGNE, Germany - The Global Bicycle Purchasing Index (GBPI) is a new, global analysis tool for the bicycle industry. The aim is to provide regular insights into early market dynamics and trends, and thus enable well-founded decisions along the entire value chain. The GBPI is a joint initiative of Bike Europe, Eurobike organiser Fairnamic GmbH and the Institute for Retail Research IFH Cologne.

Dahon, a leader in folding bike innovation, is set to make a grand return at Eurobike 2025, unveiling groundbreaking new technologies. The company will offer test rides, but also provides chances to win a bike.

Well-known bike component manufacturer GW is set to turn heads at Eurobike 2025. The company unveils a completely new wheelset series tailored for the evolving needs of today's gravel, MTB XC, and road cyclists. From long-distance gravel riders to cross-country racers and competitive road athletes, the expanded portfolio demonstrates the brand's dedication to discipline-specific performance, production flexibility, and global accessibility.

In 2025, the company celebrates a decade of progress, engineering, and commitment to redefining the e-bike experience. What began as an ambitious project rooted in Italian innovation has evolved into a recognised force in the e-bike industry. And with a clear mission: to become the first choice for European brands in the urban mobility segment.

FRANKFURT, Germany - Probably the most exclusive networking event at Eurobike brings together a very diverse mix of industry insiders and market followers. In a few years time, Pink Thursday has built a reputation as a unique space for exchange, inspiration and new connections.

The demand for e-bikes continues to grow across Europe. While e-bikes have embraced innovations like adaptive lighting and touchscreen dashboards, core systems such as gear shifting still rely heavily on human input. To this day, manual shifting remains the industry standard.

Noca, the solution provider building the digital backbone for the cycling industry, wants to help companies speed up their digital transformation. That is why it is offering 1:1 consultation sessions at Eurobike 2025 in Frankfurt.

Bicycle manufacturers face increasing demands for flexibility, quality, and cost-efficiency as the industry evolves. The need for smarter, more reliable production solutions is greater than ever. How can manufacturers keep pace with these changes while maintaining high standards? Recent advances in automation and process integration offer compelling answers.

Germany/the Netherlands - Key economic and sourcing data has turned out to be an essential tool in steering the industry in today's challenging and volatile markets. The bicycle industry currently lacks the information needed to identify future market trends and a sourcing benchmark. Eurobike and Bike Europe will close this gap together in cooperation with the market research institute IFH Cologne in Germany.

Eurobike is attracting a broader spectrum of companies than ever before. As the show heads toward its 33rd edition, it's not just bicycle manufacturers and component specialists setting up in Frankfurt. Increasingly, innovators from adjacent and even unrelated sectors are joining the Eurobike stage—bringing with them new materials, production methods, and perspectives that are reshaping the future of cycling.