The Canyon booth at Eurobike was impossible to miss this year. In the middle of Hall 11, the German D2C brand put up one of the nicest booths at the show, claiming a centre stage position at the event. "We want to showcase our team effort since I assumed operational responsibilities as executive chairman in September 2025," said Canyon founder, Roman Arnold.

The Indian family-owned company Amar Wheels Pvt. Ltd. has been doing business with European companies for close to five decades. "We strive to stay relevant, which we love. The challenges are amazing and the last 10 years have been more challenging than the past 40 years. We are constantly evolving in order to stay relevant," Karan Aggarwal, director of Amar Wheel tells Bike Europe.

Where last year's Women in Cycling event at Eurobike centred on the industry's gender pay gap and the launch of new national networks, this year's programme opened with a freshly released market study and pushed the conversation onto a harder question: what should manufacturers and retailers actually do about the €950 million the bicycle industry is potentially missing out on.

The 2026 Eurobike, the European International Bicycle Trade Show, drew to a close at Messe Frankfurt after four days of intensive industry exchange. Folding-bike innovator DAHON captured attention with the debut of its new 'DAHON-V' technology suite and a portfolio of new bicycles built around it.

"We want to stay on top of innovation, and we love to be leading," Avinox's Product Experience Director, Ferdinand Wolf, told Bike Europe on the final business day of Eurobike. True to his word, the Chinese drivetrain maker surprised many with the launch of its MG concept motor during the tradeshow. The progression from a shared outdoor booth in 2024 to one of Hall 12's defining exhibitors in 2026 marked a shift in how the company is positioning itself as a long-term industry player.

Eurobike 2026 was in size a shadow of its former self, a far cry from the industry's leading trade fair it once was. The industry brought this debacle upon itself by no longer participating in what was once the largest bicycle show in the world. Obviously, the visitor and exhibitor numbers for this transformation edition didn't come close to what they were in the past, but that also reflects the current economics in the bicycle industry.

The e-bike industry is moving at a rapid pace, and few brands have made as dramatic an entrance as Avinox. After making a strong debut at Eurobike 2024 with close ties to tech giant DJI, Avinox has taken a major step forward. By 2025, the transition was complete: Avinox became a fully independent, standalone business.

At Eurobike, Gates Belt Drive showcases three new sprocket product families — Cruise, Cruise Plus, and Commute — designed to bring clean, durable and low-maintenance drivetrain technology to more bicycle categories. Alongside the launch, Gates highlights the European support network that helps OEMs turn belt drive innovation into market-ready bikes.

The global e-bike industry has arrived at a crossroads, and the arrival of the Gobao System X platform signals a definitive shift in where the market goes next.

The disruptive developments in the industry trade show landscape are the culmination of the difficulties the sector has been facing for some time. The opening day of Eurobike 2026 only confirmed the industry's current fragmentation of former, long-existing structures. Who is really going to support this industry in going forward, defend its interests, and facilitate its international gatherings?

Eurobike 2026 will provide the stage for a new partnership in the European e-bike industry. German bicycle manufacturer Raymon Bicycles and Italian drive system specialist OLI eBike Systems introduce a new generation of e-bikes powered by OLI's PICO mid-drive motor.

At Eurobike 2026, innovation, networking and the international bike community came together. Leading minds, brands and trends converged in Frankfurt at the end of June.

The opening of Eurobike comes at a pivotal moment. The industry is still trying to find a new balance between price fluctuations and a stable supply. In both procurement and retail, brands are facing high price volatility. In many boardrooms, future strategies are being discussed. Time is ticking as the industry's character is changing rapidly.

The announcement of the new trade show by the German industry association ZIV leaves companies facing a choice between exhibiting at Eurobike or the new event called 'towards tomorrow - European Bike Show'. The ZIV show will take place in Cologne and is scheduled from 6 to 8 September 2027. Eurobike 2027 is scheduled for 1 to 3 September.

The Eurobike announcement to move its dates back to September from 2027 turned the international show calendar upside down again. September has always been very busy with industry events, so Eurobike's decision has prompted many show organisers to reconsider their 2027 dates. The Taiwanese industry was the first to respond, rescheduling the Taichung Bike Week to October.

The spike in oil prices has drastically changed the market outlook. Raw material prices plus the costs of production and logistics have been affected by the geopolitical situation. The high fuel prices worldwide could also attract more people to start cycling. Are you prepared to adapt to the new situation? The Global Bicycle Purchase Index (GPBI) will provide you with these insights next month.

Visitors to Eurobike will miss some industry events which have become a fixed part of the trade show's agenda this year. The official industry body, European Cycling Industries (ECI) has dropped all of its presence at Eurobike. "Unlike previous years, we are not organising events like the leadership breakfast or participating in panels," confirmed ECI CEO Paul Walsh to Bike Europe.

A new industry congress, Towards Tomorrow - Cycling Industry Convention 2026, will launch on 5 November at WECC Berlin, bringing together stakeholders from across the German bicycle industry. The event is organised by German trade organisations ZIV, Zukunft Fahrrad and VSF (Verbund Service und Fahrrad) and marks the organisation's next step since departing from Eurobike.

The Dutch bicycle industry is less enthusiastic about Eurobike this year than ever before. Many (former) exhibitors have revised their strategies and are skipping the struggling trade fair, according to a survey by Bike Europe's sister publication, Tweewieler. Most brands have stated that they now prefer other ways of connecting with customers.

Messe Frankfurt has taken up the challenge of getting the derailed Eurobike back on track. The once-leading platform for the e-bike and bicycle industry has lost its glamour in recent years. "A key topic that emerged from the more than 50 industry expert interviews we conducted was Eurobike's lack of focus," Philipp Ferger, manager of Eurobike organiser Fairnamic, told Bike Europe in an exclusive interview. "Our first step was to put up an advisory board — a regular vehicle to exchange views with the industry for many trade shows at Messe Frankfurt."

In response to industry requests, the Eurobike organiser, Fairnamic, has decided to move the show back to the first week of September, starting in 2027. This was announced after the Eurobike advisory board convened yesterday in Frankfurt to discuss the results of around 50 industry interviews and the feedback from a customer survey. And the new date is not the only change to the concept of the once-leading industry show.