In response to industry requests, the Eurobike organiser, Fairnamic, has decided to move the show back to the first week of September, starting in 2027. This was announced after the Eurobike advisory board convened yesterday in Frankfurt to discuss the results of around 50 industry interviews and the feedback from a customer survey. And the new date is not the only change to the concept of the once-leading industry show.
The debate around Eurobike has entered a new phase since German industry organisations announced they will organise "a leading international trade show" in 2027. This decision stems from a dispute between the Eurobike organiser, Fairnamic, and the German industry organisations ZIV, Zukunft Fahrrad and VSF. This latest strategic move suggests a potential return to a dual-tradeshow landscape for Europe, reminiscent of the pre-2008 era when IFMA Cologne and Eurobike operated alongside each other.
The announcement earlier this year that Shimano would not exhibit was regarded as a decisive moment for the future of Eurobike. According to the Japanese component manufacturer, "the industry continues to evolve, and we are prioritising our customer- and consumer-focused events." Two and a half months later, the show reality has changed again and Shimano's European representation announced its presence in Frankfurt this June.
SponsoredThe way power moves through a bicycle is changing. Higher torque, smarter integration, and riders demanding more from their drivetrains across every category are reshaping what the industry expects from its components. Gates has been anticipating this shift for years, and the conversation around belt drive has never been louder. The word "conversation" is intentional.
The inventory crisis, which hit the sector since 2022, has hardly been resolved by the international bicycle industry as the next major concern hits the market. Increasing oil prices, raw material shortages and threats to shipping routes were among the many topics discussed at the Taipei International Cycle Show 2026. The industry gathered for this leading annual event from March 25 to 28 in Taipei, Taiwan.
Although the March Global Bicycle Purchasing Index (GBPI) data points to sustained improvements in new incoming order levels and the own purchasing levels of bicycles, the assessment of the current industry situation remains poor or average at best. Business sentiment has failed to recover from the drop following Eurobike 2025.
The trade show landscape is adrift and in uncertainty since German industry organisations announced that they will pull out of Eurobike. For decades, the show served as a stable base for the bicycle trade. It was the place to be for the industry and was its window to the rest of the world. Since the organisations ZIV and Zukunft Fahrrad turned their back on Eurobike, this seems to be history, especially for the German companies. Even more telling, newcomers are jumping at the opportunity to capture the audience's attention.
SponsoredWith "Retail First", Eurobike is launching a program that consistently focuses on specialist retailers. It offers bike, sports, and micromobility retailers many exclusive benefits related to their visit to the trade show - from free admission and networking opportunities to a special program for professionals.
Turkish bicycle manufacturer Kron was waiting for the right time to buy. In its 25 years, the company had manufactured for a variety of small OEMs, but was looking for a new European brand to invest in. So when Nishiki, a Nordic heritage brand with a signature look and a reputation for quality, came onto the market, Kron jumped at the opportunity.
In the coming weeks, the 2025 financial results of the leading companies in the sector will be published. Many will likely look back on 2025 as another lost year. Hopes have been pinned on 2026, but will they prove realistic? What is your level of new incoming orders and purchasing? We would love to hear your expectations for the coming period in the Global Bicycle Purchasing Index (GBPI).
The topic of cooperation between Eurobike and the German industry bodies ZIV and Zukunft Fahrrad is back on the table again. At the fringe of the European Cycling Industries (ECI) launch reception in Brussels this week, the new CEO of Fairnamic, ZIV, and Zukunft Fahrrad discussed a relaunch of Eurobike in 2027 and the potential cooperation with the German associations and the ECI, as well as the role of Eurobike in 2026. This was reported by Eurobike.
Japanese component manufacturer, Shimano, has decided to shift its tradeshow focus and withdraw from Eurobike starting in 2026. "This decision reflects our focus on creating direct, meaningful engagement with our partners, customers, and riders," the company writes in a statement.
ZEIST, The Netherlands - It became apparent within the first few months of the year that 2025 would not be the turnaround year the bicycle industry needed. A muted Taipei Cycle show made clear that the supply chain was nowhere near back to being in full swing, and despite reasonable spring sales, the European market retracted again in the summer. Business-wise, there were reports of insolvencies, closures and redundancies. Knocks came from all sides: tariffs, human rights accusations, and very public non-alignment within the industry itself on several topics. However, pockets of innovation and newcomers managed to shine through, reminding the industry that its products are well-positioned for the long term. As the industry looks to realign and prepare for 'the fix in 2026', Bike Europe looks back at the articles that shaped 2025.
AMSTERDAM, the Netherlands - The perceived relevance of trade shows is the next challenge the bicycle and e-bike industry is having to face since the start of this decade. Until the pandemic, the overall mood was positive and upbeat, but that's no longer the case, and it is difficult for the industry to get back on track. After the German industry associations ZIV and Zukunft Fahrrad questioned the purpose of Eurobike, the next challenge in the industry surfaced. How to communicate in the trade market? How is the transformation of the show landscape evolving? Time for a deep dive...
FRANKFURT, Germany - The dissatisfaction within the industry about the recent edition of Eurobike and the German industry association's decision to pull out, has prompted the show to change its leadership. Long-serving show manager Stefan Reisinger is making an exit, and will support the new management during a transitional phase. Will this change mark a turnaround from the industry organisations? "It makes sense that the Eurobike will be completely revised by 2027, and negotiations could begin at the beginning of next year, provided that the necessary conditions are met," confirms Burkhard Stork, managing director of ZIV.
BAUNACH, Germany - Despite its long-standing history and supplying to over 2,500 customers in more than 60 countries, Messingschlager's key activities were largely known only to industry insiders. In the past decade, the company expanded into various business fields, which became very distinct over time. "Demand from customers these days is so much more diverse than just a product at a competitive price," says Messingschlager CEO Christoph Bantle.
BRUSSELS, Belgium - The CONEBI and CIE merger has reached two important milestones this week, with the announcement of a new name and the election of the new board and president. The Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe (CIE) will be renamed as European Cycling Industries, as decided last weekend during an extraordinary general meeting. This announcement marks the start of the new organisation representing the bicycle industry in Europe.
ZEIST, the Netherlands - 2025 once again may prove how difficult forecasting is for the global e-bike and bicycle industry. A strong first half boosted confidence, but the latest Global Bicycle Purchasing Index (GBPI) reveals that optimism is fading fast.
FRANKFURT, Germany - The introduction of MobiFuture last June at Eurobike was rather subdued and came as a surprise to many. It caused a big stir in the industry, making Fairnamic announce today: "key market participants see the need for further clarification of Mobifuture's concept and direction, which is why it will not be presented as a standalone trade show format in 2026."
FRANKFURT, Germany - Industry leaders have openly shared their opinions on the developments surrounding Eurobike with Bike Europe. Complaints about the show were already widely discussed during and after the last edition, but the future of the event came into full focus after the statement of the German industry bodies to pull out of Eurobike. For decades, the show seemed a fixed element in the industry calendar, but even Eurobike cannot escape the recent dramatic changes in the industry.
FRANKFURT, Germany - The dispute between Eurobike organiser Fairnamics and the German industry bodies ZIV and Zukunft Fahrrad will have a long-lasting impact on the global bicycle industry. ZIV and Zukunft Fahrrad laid down their vision in a 10-point plan submitted to Eurobike sometime in late July, which was initially published in German only. At the request of Bike Europe, the official document was translated by the industry bodies, as this discussion concerns the wider international industry.
