美國，華府（WASHINGTON DC）－美國國際貿易委員會（US International Trade Commission）最新資料顯示，2025年前9個月美國自行車進口量年減23%，自中國的進口量受全年關稅變數影響，下滑幅度達40%。自台灣及柬埔寨的進口量分別增加10%及83%。數據顯示，受到美國總統川普的「美國優先」政策影響，美國自行車市場已出現變化。

荷蘭，阿姆斯特丹（AMSTERDAM）－兩家分別來自電動自行車及汽車產業的知名企業欲推出電動自行車品牌的計畫已終止。在Porsche AG及Pon Holdings於2022年成立合資企業P2 eBike GmbH不久後，投資者便公開表示，創立新的電動自行車品牌並不是產業發展的最佳途徑。

比利時，布魯塞爾（BRUSSELS）¬－電動自行車品牌Cowboy已正式由法國ReBirth Group Holding SA收購。此交易象徵該比利時品牌邁入全新階段，未來將全面由ReBirth主導營運，進行資源整合及財務重整。本次交易包含與Cowboy主要貸款方進行財務重整，改善公司資產負債表，以邁入新階段。Cowboy創辦人暨執行長Adrien Roose也已離開公司。

德國，法蘭克福（FRANKFURT）－¬業界對今年Eurobike的不滿聲浪，及德國自行車產業協會（ZIV）退出的決定，促使主辦單位針對高層人員進行調整。長期擔任展會經理的Stefan Reisinger將卸任，並在過渡期間協助新管理層接班。此一人事調整是否代表產業協會態度有所轉變？ZIV執行長Burkhard Stork表示：「Eurobike在2027年前進行全面調整是合理的，只要具備必要條件，最快明年初便會開始進行協商。」

TALINN, Estonia - "One of the most important mobility tools of our time, affordable, sustainable, and perfect for modern cities, is stuck in an analogue mindset. The cycling industry keeps polishing mechanical parts while the rest of the world has moved on," connectivity specialist Comodule wrote in a recent blog. The company laments at how e-bikes are creating a smoother commute, "but the bike itself is disconnected and largely dumb."

BAD HOMBURG, Germany - Existing minority shareholder, SKion GmbH has acquired "two significant business units" from the BMZ Group. BMZ Holding GmbH and BMZ Germany GmbH faced uncertainty when a sudden disruption in the customer base and subsequent legal proceedings led to an immediate financial challenge for the lithium-ion battery manufacturer. The acquisition is subject to approval by the antitrust authorities.

MUNICH, Germany - Following the successful launch of the trade-in portal in e-bike refurbisher Rebike Mobility GmbH's own flagship stores in Frankfurt and Munich, the onboarding of other major IBDs is now beginning. While the nationwide rollout is in preparation, an international scaling is already in the pipeline.

AMSTERDAM, the Netherlands - The e-bike is evolving rapidly and new user groups are entering the market, writes editor-in-chief Jan-Willem van Schaik in his editorial. "The question is whether the e-bike can keep the same classification and will continue to be seen as a bicycle. The classification as a bicycle has important legal implications."

AMSTERDAM, the Netherlands - The perceived relevance of trade shows is the next challenge the bicycle and e-bike industry is having to face since the start of this decade. Until the pandemic, the overall mood was positive and upbeat, but that's no longer the case, and it is difficult for the industry to get back on track. After the German industry associations ZIV and Zukunft Fahrrad questioned the purpose of Eurobike, the next challenge in the industry surfaced. How to communicate in the trade market? How is the transformation of the show landscape evolving? Time for a deep dive...

WASHINGTON, DC, United States - The number of bicycles imported into the United States in the first nine months of 2025 dropped 23% year-on-year. Looking specifically at China, imports from there have dropped by 40% amid tariff uncertainty throughout the year. Taiwan and Cambodia have made volume gains of 10% and 83% respectively. The latest import data provided by the US International Trade Commission shows that the face of the US bicycle market is already changing as a result of President Trump's 'America First' nationalist policy.

AMSTERDAM, the Netherlands - The Dutch bicycle market has enjoyed favourable market conditions throughout the year. According to the third-quarter report from the benchmark group of H&L Accountancy, the average retail revenue in the Netherlands increased by 5.4% compared to the same period last year. It is probably not the best quarter of the year, but the market is still buoyant.

BASSANO DEL GRAPPA, Italy - Selle Royal Group and Stardue Group have joined forces to establish a new foundation to generate a positive and lasting impact on the community. This organisation, called Stravarda Foundation, will develop a project that places the bicycle at the centre as a tool for social, cultural, and environmental growth.

BRUSSELS, Belgium - E-bike brand Cowboy has officially been taken over by France's ReBirth Group Holding SA. The agreement signals a new phase for the Belgian brand, which will now fully lean on ReBirth's industrial and recapitalisation capabilities. The transaction includes a full financial restructuring with Cowboy's primary lender, providing a stronger balance sheet and a clean slate. Cowboy founder and CEO, Adrien Roose, has left the company.

Dahon, one of the biggest folding bicycle makers in the world, jumped on its Hong Kong trading debut after investors flocked to its initial public offering on September 9, 2025. Dahon Tech, a subsidiary of Dahon, successfully listed on the Main Board of the Hong Kong Stock Exchange. "With an oversubscription rate of 7,558 times, media recognized it as Hong Kong's most oversubscribed listing ever," adds Dr. David Hon, the company's founder and CEO.

AMSTERDAM, the Netherlands - Two heavyweight names from the e-bike and automotive industries have failed to successfully launch a new e-bike brand. Soon after Porsche AG and Pon Holdings established the joint venture P2 eBike GmbH in 2022, investors openly stated that creating a new e-bike brand was not the best way to move forward in the industry.

VICENZA, Italy - A group of private strategic investors led by former Crankbrothers CEO Gaspare Licata has acquired a majority stake in Extreme Racing Shox (EXT), the Italian manufacturer of high-performance suspension systems for bicycle and motorsports applications. Under the new ownership structure, EXT plans to invest in new technologies and strengthen its distribution.

TAIPEI, Taiwan — Giant has made significant progress toward repairing its relationship with the United States in the aftermath of the US Customs and Border Protection's (CBP) embargo on shipments from the company's Taiwan factories. In the meantime, outside of Giant's facilities, an even larger change is taking place.

中國，杭州－中國政府與美國自行車品牌Specialized及電商平台AliExpress合作，查獲上百萬美元的仿冒自行車。AliExpress本月表示，2025年3月展開此次行動，並查扣價值達110萬美元的仿冒Specialized公路賽車車架、把手、輪組、座管、前叉及9,500張貼紙。此次行動亦有查獲Pinarello、Cannondale、Cervelo及Trek的仿冒品。

台灣，台北－Merida Industry Co., Ltd公布，2025年前3季合併營收為新台幣218億元，年減8.5%，受亞洲市場需求疲軟影響，拖累該公司表現。該公司同期稅後淨利下降18%，減至14.4億元，關係企業（包含在Specialized的投資）則帶來5.11億元收益。

柬埔寨，金邊（PHNOM PENH）－長期作為自行車供應國的柬埔寨，正迅速擴大生產電動自行車，以供應海外市場。位於該國八韋市（Bavet City）經濟特區（SEZs）的自行車工廠似乎已度過2023年以來出口下滑的困境，且正積極進軍電動自行車市場。