Intelligent automatic shifting has become essential for delivering a premium riding experience in today's high-end e-bikes. Whether it's the Pinion Smart.Shift, Enviolo AUTOMATiQ, or Decathlon's integrated e2Drive, riders appreciate the effortless experience: no manual adjustments, no wrong gear—just smooth, seamless riding that adapts to terrain and pedaling style in real time.
In this edition of Bike Europe: - Interview Giant Group chairman Young Liu on 'close to market production' - Taiwan bicycle industry pushes back after reports on human rights violations - Will e-bikes remain classified as bicycles? - Market reports on Austria, France and other EU countries
FRANKFURT, Germany - In the last few years, the Eurobike kickoff event Leader's Night has established itself as a key event on the agenda for the industry's decision-makers. Executive speakers on stage provide expert knowledge for a resilient and future-oriented industry. Also this year, financial service providers, mobility investors and exceptional athletes that may contribute to new business models will enter the stage.
ANNECY, France - The developing X-Tend e-bike system for road and gravel was one of the more valuable assets the Bourrelier group acquired Mavic in 2020. Making the product ready for mass production, and subsequently for the market, was a big challenge. Mavic overcame this undertaking and is currently consulting interested OEMs.
ZEIST, The Netherlands - Will the European e-bike market ever reach the market share of 70%-80% that industry insiders dreamed of during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain and Switzerland clearly shows a slowdown in sales and even a contraction in some markets.
As the European bike industry adjusts to post-boom market realities, manufacturers face fluctuating demand, excess inventory, and pressure to optimise operations. Flexible, scalable assembly solutions are key to adapting production capacity up or down—ensuring resilience and efficiency in an unpredictable market.
SANTA CRUZ, California - A global recall has been issued for the Santa Cruz Heckler 9 bike model after multiple battery fires were reported. The Santa Cruz-based company, a subset of the Dutch transport conglomerate Pon Holdings, first issued the recall in May, warning customers that the e-bike's lithium-ion battery can overheat and pose a fire hazard.
西班牙，帕倫西亞（PALENCIA）－為提升電動自行車效能及性能，Mahle SmartBike Systems宣布將每年投入1,000萬至1,200萬歐元於研發。Mahle執行長Arnd Franz曾表示：「電動自行車業務的表現最為出色，涵蓋各種類別，供應超過60個電動自行車品牌。」
荷蘭，宰斯特（ZEIST）－全球自行車採購指數（GBPI）將有助於提升產業專業化，如同其他產業過去的發展經驗。這項指數能夠針對供應鏈提供經過驗證的前景預測，而非來自業界人脈之間的流言與揣測。本社與Accell Group前供應鏈長暨董事會成員Jeroen Both進行專訪，深入了解Bike Europe與Eurobike合作推出的GBPI。
越南，胡志明市（HO CHI MINH CITY）－台灣知名自行車車架製造商Astro Tech Co., Ltd.本月初在富正工業區（Phu Chanh Industrial Park）舉行新廠動土典禮。該公司已設廠越南24年，新廠預計將於2026年第四季開始進行量產。
芬蘭，赫爾辛基（HELSINKI）－芬蘭政府近期決定從2026年開始取消企業自行車的稅收優惠，該國自行車產業恐面臨嚴重銷售停滯與下滑。
With a rich heritage in bicycle manufacturing and an ambitious international mindset, Polygon Bikes of Insera Sena is returning to Europe with a fresh strategy. After successfully expanding into American and Australian markets, Polygon is now actively recruiting across the European continent and has a lot to offer in return.
Circular economy has been a popular term in the recent years because of the rise of the environmental awareness globally. If you google "circular economy", there are tons of the definitions that you can find online. By working together, SRAM and Velo give the term their own interpretation.
In today's highly competitive cycling market, it's not just about selling a bike — it's about offering a complete product experience tailored to riders who expect performance, reliability, and smart technology. Among these riders are a growing group of advanced enthusiasts and semi-professional athletes who see a power meter as an essential training tool.
BRUSSELS, Belgium — "The legal equivalence with bicycles laid the strong foundation of the success of the e-bike," claimed German trade association ZIV earlier this year. At the same time, it proposed imposing additional technical restrictions on e-bikes and dividing e-bikes into two categories governed by separate legal frameworks. LEVA-EU refutes this claim in a response, calling it "unfounded" and has repeatedly called for the creation of a dedicated LEV regulatory framework instead of following a "narrow industrial agenda."
COLOGNE, Germany - The Global Bicycle Purchasing Index (GBPI) is a new, global analysis tool for the bicycle industry. The aim is to provide regular insights into early market dynamics and trends, and thus enable well-founded decisions along the entire value chain. The GBPI is a joint initiative of Bike Europe, Eurobike organiser Fairnamic GmbH and the Institute for Retail Research IFH Cologne.
TAICHUNG, Taiwan - Tektro TRP isn't keeping its ambitions to itself: "We want to be the alternative supplier for the industry next to the big two," says Lance Larrabee, general manager of Tektro USA. Tektro's expansion strategy has already resulted in the development of successful products.
Dahon, a leader in folding bike innovation, is set to make a grand return at Eurobike 2025, unveiling groundbreaking new technologies. The company will offer test rides, but also provides chances to win a bike.
GENEVA, Switzerland - The global sporting goods industry has launched the first-ever Sporting Goods Physical Activity Impact Report. The report highlights the escalating global physical inactivity crisis and the urgent need for increased cross-sector collaboration. It may sound contradictory. More and more people are using bicycles for mobility, but this industry is also experiencing the consequences of an increase in inactivity in the field of cycling sports.
One of the biggest pain points within the industry comes from figuring out which parts fit a particular bike. Launched in 2022, Bike Matrix is a purpose-built B2B service designed to solve the very issue of component compatibility across an ever-expanding universe of bike brands and parts.
