FRANKFURT, Germany - The e-bike industry is entering uncharted territory. In 2025, brands are no longer just selling e-bikes, they are selling access. The practice of applying after-market subscription fees for premium features or creating tiered pricing structures for e-bikes based on software differentiation has been heralded as innovative by some, and exploitative by others.

ZEIST, The Netherlands - The international bicycle industry, once heralded as a long-term growth story thanks to the e-bike boom, now finds itself grappling with uncertainty. Tariffs, shifting trade flows, regulatory ambiguity and fragile consumer demand are reshaping strategies across the value chain. In Bike Europe's Industry Insider series, four leading manufacturers — Bosch eBike Systems, Schwalbe, Bafang and Velo —paint a picture of an industry both challenged and transformed, where resilience increasingly depends on innovation and adaptability.

The international bicycle industry, once heralded as a long-term growth story thanks to the e-bike boom, now finds itself grappling with uncertainty. Tariffs, shifting trade flows, regulatory ambiguity and fragile consumer demand are reshaping strategies across the value chain. Four leading manufacturers — Bosch eBike Systems, Schwalbe, Bafang and Velo —paint a picture of an industry both challenged and transformed, where resilience increasingly depends on innovation and adaptability.

Bosch has again chosen to work closely alongside TRP, the premium brand of the Taiwanese component specialist Tektro, to focus on advancing innovations in e-bikes. In their first collaboration, ABS (Anti-lock Braking System) was the focus. Now, automatic electronic shifting systems take centre stage.

REUTLINGEN, Germany - Since establishing Bosch eBike Systems within the Bosch Group in 2009, the company has leveraged technological competencies from automotive electronics and sensor systems to power tool battery technology. For Bosch eBike Systems CEO Claus Fleischer, their systematic technology transfer approach, building on Bosch's foundational expertise in electric drive systems, is one of the three key elements of their success within the bicycle industry.

LETOHRAD, Czech Republic - To improve the shifting operation with mechanical gear systems Gearsensor.com made by Czech based Agentura Repro will become compatible with Bosch eBike Systems from Spring 2026.