NÜRTINGEN, Germany — Bosch eBike Systems has acquired Magura's 50% stake in Magura Bosch Parks & Services GmbH (MBPS), taking full control of one of Europe's largest bicycle and e-bike service and spare parts distributors. Formerly equal service partners since the launch of Bosch's e-bike brand, the partners have not made it clear what prompted the buyout.
FRANKFURT, Germany - The dispute between Eurobike organiser Fairnamics and the German industry bodies ZIV and Zukunft Fahrrad will have a long-lasting impact on the global bicycle industry. ZIV and Zukunft Fahrrad laid down their vision in a 10-point plan submitted to Eurobike sometime in late July, which was initially published in German only. At the request of Bike Europe, the official document was translated by the industry bodies, as this discussion concerns the wider international industry.
FRANKFURT, Germany - The discussions about the future of the leading bicycle and e-bike industry show Eurobike have reached a new phase with the announcement of Bosch eBike Systems not to exhibit at the 2026 edition. This news came out shortly after the German industry bodies ZIV and Zukunft Fahrrad stated they will end their cooperation with Eurobike and withdraw from Eurobike 2026. Shimano representative Paul Lange & Co. has not taken a final decision yet on their presentation at Eurobike 2026.
FRANKFURT, Germany - The e-bike industry is entering uncharted territory. In 2025, brands are no longer just selling e-bikes, they are selling access. The practice of applying after-market subscription fees for premium features or creating tiered pricing structures for e-bikes based on software differentiation has been heralded as innovative by some, and exploitative by others.
ZEIST, The Netherlands - The international bicycle industry, once heralded as a long-term growth story thanks to the e-bike boom, now finds itself grappling with uncertainty. Tariffs, shifting trade flows, regulatory ambiguity and fragile consumer demand are reshaping strategies across the value chain. In Bike Europe's Industry Insider series, four leading manufacturers — Bosch eBike Systems, Schwalbe, Bafang and Velo —paint a picture of an industry both challenged and transformed, where resilience increasingly depends on innovation and adaptability.
The international bicycle industry, once heralded as a long-term growth story thanks to the e-bike boom, now finds itself grappling with uncertainty. Tariffs, shifting trade flows, regulatory ambiguity and fragile consumer demand are reshaping strategies across the value chain. Four leading manufacturers — Bosch eBike Systems, Schwalbe, Bafang and Velo —paint a picture of an industry both challenged and transformed, where resilience increasingly depends on innovation and adaptability.
