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Mavic President Gary Bryant. – Photo Mavic

'Mavic To Develop into Premium Full Cycling Brand'

ANNECY, France - Amer Sports has completed its divestment of Mavic SAS. The Finnish sporting goods manufacturer has finalized the sale of its French...

Mavic and Enve no longer fit in Amer Sports’ strategy. – Photo Mavic

Amer Sports Now Actively Searching for Mavic and Enve Buyer

HELSINKI, Finland - Amer Sports has published its financial 2018 report in which the company announced that it is now actively seeking for a...

Amer Sports’ Salomon shop in Toronto, Canada. – Photo Shutterstock

Amer Sports Takeover by Chinese Companies Becoming More Likely

HELSINKI, Finland - It started with Amer Sports' announcement that it wants to sell its activities in the cycling market with Mavic and Enve on 5...

Amer Sports is looking for candidates to take-over Mavic and Enve. – Photo Mavic

Amer Sports Wants to Sell Mavic and Enve

HELSINKI, Finland - Mavic and Enve no longer fit in Amer Sports' strategy to pursue sustainable, profitable growth. "We prioritize acceleration in...

Mavic and ENVE were hit by lower OEM orders in first three months of 2018. – Photo ENVE

Amer Sports Sees Again Big Sales Drop for Mavic and ENVE

HELSINKI, Finland - Amer Sports did not had a good first half of 2018 as its cycling activities through subsidiaries Mavic and ENVE saw a further...

Amer Sports is incorporating forward integration strategy with expanding number of own branded retail stores. – Photo TopTentTheran

Amer Sports Reports Omni-Channel Transition Successes

HELSINKI, Finland - Amer Sports saw its sales in cycling products under the Mavic and Enve brands drop with over 10% last year. But the Finnish...

“We do not mind where our customers buy, in webshops or at our dealers,” said Amer Sports’ Chief Commercial Officer Michael White. – Photo Amer Sport.

Mavic Owner Amer Sports' Omni-Channel Distribution Proves Successful

HELSINKI, Finland - Changing consumer shopping habits and practices have led to a transformation in Amer Sports' Go-to-Market strategy. For all its...

Rapid rise of ecommerce, with Amazon in particular, makes US sports wholesale market challenging for Amer Sports. – Photo Bike Europe

Mavic Owner Amer Sports Accelerates Consumer Centricity Strategy

HELSINKI, Finland - Amer Sports Corporation has reduced the company's 2020 target "to prioritise sustainable, profitable growth". As for reasons for...

Like for like cycling sales by Amer Sports’ French Mavic subsidiary points to a 7% decrease in 2016. – Photo Mavic

Amer Sports' Cycling Sales Ups Thanks to Enve Takeover

HELSINKI, Finland - In 2016 sporting goods conglomerate Amer Sports's cycling sales reached a total of € 150.2 million. Compared to 2015 this...

ENVE has to accelerate Amer Sports’ cycling business. – Photo ENVE

Mavic Sales Decline

ANNECY, France - Mavic made a disappointing start in 2016. In the first quarter of 2016 the bicycle components manufacturer saw its net sales...