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Everything about ENVE

  • Mavic President Gary Bryant. – Photo Mavic
    Amer Sports11 Jul 19

    'Mavic To Develop into Premium Full Cycling Brand'

    ANNECY, France - Amer Sports has completed its divestment of Mavic SAS. The Finnish sporting goods manufacturer has finalized the sale of its French bike subsidiary to private equity firm Regent LP.

  • Mavic and Enve no longer fit in Amer Sports’ strategy. – Photo Mavic
    Amer Sports12 Feb 19

    Amer Sports Now Actively Searching for Mavic and Enve Buyer

    HELSINKI, Finland - Amer Sports has published its financial 2018 report in which the company announced that it is now actively seeking for a potential buyer of its Cycling asset, consisting of Mavic (wheels, rims, tyres, apparel and foortwear) as well as Enve (wheels, hubs, bars, stems, posts and forks).

  • Amer Sports’ Salomon shop in Toronto, Canada. – Photo Shutterstock
    Amer Sports29 Oct 18

    Amer Sports Takeover by Chinese Companies Becoming More Likely

    HELSINKI, Finland - It started with Amer Sports' announcement that it wants to sell its activities in the cycling market with Mavic and Enve on 5 September. Now it looks like the entire Finnish holding will be sold to the Chinese companies ANTA Sports Products and FountainVest Partners.

  • Amer Sports is looking for candidates to take-over Mavic and Enve. – Photo Mavic
    Amer Sports6 Sep 18

    Amer Sports Wants to Sell Mavic and Enve

    HELSINKI, Finland - Mavic and Enve no longer fit in Amer Sports' strategy to pursue sustainable, profitable growth. "We prioritize acceleration in soft goods, B2C, China, United States, and digitalization," said Amer Sports President and CEO Heikki Takala this morning while he announced the company's updated strategy.

  • Mavic and ENVE were hit by lower OEM orders in first three months of 2018. – Photo ENVE
    Amer Sports31 Jul 18

    Amer Sports Sees Again Big Sales Drop for Mavic and ENVE

    HELSINKI, Finland - Amer Sports did not had a good first half of 2018 as its cycling activities through subsidiaries Mavic and ENVE saw a further deteriorating net sales after a disappointing 2017. Total sales of the Finnish sports group dropped slightly in the first half of 2018.

  • Amer Sports is incorporating forward integration strategy with expanding number of own branded retail stores. – Photo TopTentTheran
    Amer Sports15 Feb 18

    Amer Sports Reports Omni-Channel Transition Successes

    Amer Sports saw its sales in cycling products under the Mavic and Enve brands drop with over 10% last year. But the Finnish holding of numerous sporting

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  1. Mavic Owner Amer Sports' Omni-Channel Distribution Proves Successful
  2. Mavic Owner Amer Sports Accelerates Consumer Centricity Strategy
  3. Amer Sports' Cycling Sales Ups Thanks to Enve Takeover
  4. Mavic Sales Decline
  1. Mavic老板Amer Sports併購了ENVE Composites
  2. Mavic Owner Amer Sports Takes Over ENVE Composites
  3. ENVE Relocates Production from China to US
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