VILLORBA, Italy - Cicli Pinarello is opening a new subsidiary in Shanghai to directly manage its operations in the growing Chinese market. Pinarello China Ltd will be the group's fifth directly managed subsidiary, joining existing operations in the United States, United Kingdom, Switzerland, and South Africa.

ZEIST, The Netherlands - Will the European e-bike market ever reach the market share of 70%-80% that industry insiders dreamed of during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain and Switzerland clearly shows a slowdown in sales and even a contraction in some markets.

Will the e-bike market in Europe ever reach a market share of 70% or even 80%, as predicted by industry insiders during the boom years of 2017-2019? An overview of e-bike market share by sales volume in Austria, Germany, the Netherlands, France, Italy, the United Kingdom, Spain, and Switzerland clearly shows a slowdown in sales, and even a contraction in some markets, but there are some silver linings. This online magazine examines the current sales trends across Europe.

MILAN, Italy - After two years of double-digit declines, the Italian bicycle market seems to have stabilised. In 2024, over 1.3 million units were sold, marking a modest -0.7% decrease compared to the previous years. This positive signal comes from Italy's trade association, Confindustria ANCMA, which recently unveiled its market figures.

MILAN, Italy - The anti-lock braking systems (ABS) manufacturer for e-bikes and light electric vehicles Blubrake secured €12 million in funding to accelerate its growth. Founded in 2015, Blubrake subsequently introduced its anti-lock braking system (ABS) technology in 2018. With its next generation ABS, the company contributes to enhance braking performance, improve rider safety, and differentiate their products in an increasingly competitive market.

TREVIGLIO, Italy - As Bianchi celebrates its 140th anniversary, the Italian brand is entering a new phase of growth under new leadership. The brand has announced the appointment of Alberto Cavaggioni as CEO to oversee the company's product innovation and international expansion, effective 17 March 2025.