FONZASO, Italy - Fashion in cycling apparel and bicycles has long taken a different path, if only because the life cycle and price range of both categories are far apart. Still, there are a lot of parallels, only because the audience is the same. How do both worlds interact, and how can they strengthen each other? Castelli product line manager, Andrew Montgomery, took a deep dive into Castelli's market approach and how the fashion world interacts with its brand strategy.

POZZOLEONE, Italy - Sustainability, production efficiency and manufacturing in Europe spurred investments at the Selle Royal Group in recent years. The Stracciatella project, launched in November 2024, was a big step forward in sustainability, but also in quality control. During a visit, Bike Europe got all the details on this project and more.

ROVERETO, Italy - An additional funding of €1.6 million, following a previous pre-seed investment of €1 million raised from shareholders including Trentino Invest, makes it possible for Bikeflip to initiate further European expansion. "This investment confirms confidence in the project, supported by significant growth metrics in transactions and the availability of various bicycle models on the platform," says Bikeflip CEO Andrea Maranelli.

PADUA, Italy - Fully dedicated to producing bicycle mudguards, Eurofender has established a significant presence in the Northern European market over the past 15 years. "We are a relatively small company which makes us very flexible, dedicated to providing made-to-measure solutions for the industry," said Alberto Silvestri, founder and CEO of Eurofender during Bike Europe's visit to its factory.

MILAN, Italy - Following a €500,000 round in 2023, Bikeroom - the Italian online marketplace for new and pre-owned bikes has closed off a new €3 million investment round. The funding will support the retailer's rapid European growth and help scale its commercial and technological infrastructure.

VILLORBA, Italy - Cicli Pinarello is opening a new subsidiary in Shanghai to directly manage its operations in the growing Chinese market. Pinarello China Ltd will be the group's fifth directly managed subsidiary, joining existing operations in the United States, United Kingdom, Switzerland, and South Africa.