BMC Switzerland
Whyte Bikes expands into France through partnership with Royal Vélo France
British bike brand Whyte has signed an exclusive distribution agreement with Royal Vélo France (RVF), the premium French distributor.

British bike brand Whyte has signed an exclusive distribution agreement with Royal Vélo France (RVF), the premium French distributor.
SponsoredModern e-bikes are evolving faster than ever. As new motor systems deliver higher torque and performance, bike brands (OEMs) and dealers need components engineered for higher loads, reliable integration, and clear product differentiation. The FSA e-bike kit addresses these needs with a dedicated package of crankarms, chainrings, and wheels developed for the latest generation of electric mountain bike platforms.

Kona Bicycles has appointed Charles Russell as president and chief executive officer (CEO), effective June 1, 2026. The transition reflects a long-term investment in Kona 3.0 and the brand's future. Russell succeeds co-founder Jake Heilbron, who previously served as president and CEO, as part of a planned leadership transition focused on long-term continuity and investment in the company's future.

Road and gravel bikes are among the categories that have started the year with positive momentum across Europe and the United States, while others, like the eMTB category, have seen a more challenging picture. This and more are reflected in the latest results from the Shift Leaderboard market and brand-tracking tool, which analyses search volume for over 25,000 different terms.
SponsoredIn the fast-paced world of e-bikes, Preeto stands out by listening closely to its customers. Originally launched for rugged cargobikes, the P110 mid-drive motor evolved into a performance powerhouse. Customers craved more power amid the rising demand for potent engines in sportive e-MTBs and e-SUVs. This article showcases the Chinese brand's commitment to customer-driven innovation under Zhaowei.

PESCANTINA, Italy - Pon.Bike Italia, the Italian subsidiary of the Pon.Bike group, has announced its exclusive distribution of OneUp Components in the Italian market. Under the new agreement, Pon will become the sole authorised distributor of OneUp Components in Italy starting January 2026.