BERINGEN, Belgium - The acquisition of Nukeproof by Belgian Cycling Factory (BCF) as the company announced last week is a critical part of its long-term strategy plan called Horizon 2030. "Building a leading position on the MTB market is an essential part of our long-term vision," explains Belgian Cycling Factory CEO and owner Joachim Aerts. "With Nukeproof we have gained an important position in the market."

It's no secret that cycling in nature has its benefits, from getting fresh air to improving one's overall health. But proper mountain bike trails don't just appear by themselves. They take careful consideration and planning. That's why Shimano has pledged a sum of 10 million USD to global trail building projects over the next 10 years.

Askoll, known for its technological innovations since 1978, first introduced energy-saving synchronous technology in electric motors for aquariums. Over time, this technology found applications in home appliances, heating systems, and e-mobility. With the recent launch of Askoll Ultra, the company is now focusing on developing power units for e-MTBs.

HAUSHAM, Germany -American cult brand Yeti has announced the opening of a European office in Germany. "Expanding into Europe is the next logical step for us as we have seen a lot of growth over the last decade," says Yeti CEO Chris Conroy. Founded in 1985, Yeti Cycles makes race-bred, obsessively engineered, masterfully crafted mountain bikes.

FRANKFURT, Germany - A newcomer on the scene at this year's Eurobike, was drone manufacturer DJI with the launch of its Avinox drive system. The lightweight, 105 Nm torque drive system was debuted on the company's 'incubator e-MTB brand' Amflow which was launched in 2023. With lengthy queues to test the product, it was one of the most eye-catching innovations at this year's Eurobike.

ELCHE, Spain - The 12,000 square meter company headquarters of MTB brand Mondraker is an eye-catcher itself: the round shape inspired by a wheel is intended to reflect the brand image of the premium brand. In Elche in the province of Alicante, administration, R&D, engineering & design as well as production and assembly are all under one roof.