As the bicycle industry strives to better synchronise supply chains with market demand, access to reliable market intelligence has become increasingly important. The Global Bicycle Purchasing Index (GBPI) addresses this need by providing sourcing insights and a medium-term market outlook through an indicator that anticipates future industry trends. In a conversation with Bike Europe, Orbea Supply Chain Chief Officer Pablo Trujillo, explains how they manage the challenge of forecasting.

Basque bicycle manufacturer Orbea reported a limited 2.3% decline in revenue for 2025, a small reduction in revenue that the cooperative attributes to its continuous market monitoring and disciplined management of a "responsible sales plan." This contrasts with 2024, when Orbea reported an 8% year-over-year decline in turnover, suggesting that profitability and margin performance stabilised considerably in 2025.

PARIS, France - Upway, the online platform for reconditioned electric bikes, has launched a strategic partnership with the Spanish bike brand Orbea to give e-bikes a second life and support the sales of new e-bikes at the same time. In a move to strengthen the circular economy of e-bikes by including established industry players, a trade-in program is now live at Orbea retailers across several European countries.

MALLABIA, Spain - The sector has once again experienced an extremely unstable period where excess supply and the search for liquidity forced brands to make widespread discounts, critically deteriorating margins, writes Orbea in its annual report. For Orbea the market situation resulted in an 8% decrease in turnover.

MALLABIA, Spain - The turbulent 2023 market conditions with instability, excess supply and widespread discounting among competitors that deteriorated margins and, in some cases, questioned the sustainability of business, writes Orbea in its annual report. For Orbea the market situation resulted in a 6.4% decrease in turnover.

MALLABIA, Spain - How deeply bike manufacturer Orbea S. Coop. is rooted in its home country, visitors realise immediately on arrival: the first language is Basque - followed by English. During a visit to the company headquarters and production facility in Mallabia, Bike Europe found out what else sets this Basque bicycle manufacturer apart from its domestic and international competitors.