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Everything about Orbea

  • In response to the rapid growth of the second-hand market, Orbea and reconditioned e-bike platform Upway have teamed up to help retailers tap into the booming circular economy for e-bikes. - Photo Orbea/Upway
    Second-hand / Refurbished30 Jun 25

    Orbea and Upway partner to boost circular economy of e-bikes

    PARIS, France - Upway, the online platform for reconditioned electric bikes, has launched a strategic partnership with the Spanish bike brand Orbea to give e-bikes a second life and support the sales of new e-bikes at the same time. In a move to strengthen the circular economy of e-bikes by including established industry players, a trade-in program is now live at Orbea retailers across several European countries.

  • Orbea holds a strong position in sports but will double its efforts in the urban category with new products that will arrive this summer. – Photo Orbea
    Financial16 May 25

    Orbea report slight sales decline in 'an extremely unstable market'

    MALLABIA, Spain - The sector has once again experienced an extremely unstable period where excess supply and the search for liquidity forced brands to make widespread discounts, critically deteriorating margins, writes Orbea in its annual report. For Orbea the market situation resulted in an 8% decrease in turnover.

  • Orbea continues its strategy into 2024 with new product introductions in the urban mobility and light electric bike category. – Photo Orbea
    Financial7 May 24

    Orbea reports 'strong progress' despite decrease in turnover

    MALLABIA, Spain - The turbulent 2023 market conditions with instability, excess supply and widespread discounting among competitors that deteriorated margins and, in some cases, questioned the sustainability of business, writes Orbea in its annual report. For Orbea the market situation resulted in a 6.4% decrease in turnover.

  • While some models from the entry-level price ranges are assembled in the company's own assembly plant in Portugal the largest portion is painted, applied with decals, assembled, packed and sent into the world market at Orbea Group’s HQ and factory in Mallabia, Spain. Photo - Orbea Group
    Series Spain30 Jan 24

    Orbea successfully going its own way

    MALLABIA, Spain - How deeply bike manufacturer Orbea S. Coop. is rooted in its home country, visitors realise immediately on arrival: the first language is Basque - followed by English. During a visit to the company headquarters and production facility in Mallabia, Bike Europe found out what else sets this Basque bicycle manufacturer apart from its domestic and international competitors.

  • The products of Spanish bicycle manufacturers and brands continue to have a large following in the EU market. - Photo Dieter Wertz
    Series Spain25 Jan 24

    Spain cementing its position as EU bicycle supplier

    MADRID, Spain - In recent years, the supply bottlenecks triggered by coronavirus and the resulting call for close to market production have turned attentions to the relatively young EU production locations of Bulgaria, Portugal and Romania. But what about production in traditional bicycle countries within the EU? Bike Europe takes a closer look - specifically in Spain. Here there is a lot to be found, besides the big names like Orbea or BH Bikes.

  • Orbea’s new CEO Daniel Martínez (l.) and Jon Fernandez. – Photo Orbea
    people22 Jun 23

    Orbea appoints new CEO

    MALLABIA, Spain - After 12 years as CEO of Orbea, Jon Fernandez has announced to step down. Long-term serving at Orbea, Daniel Martínez, will assume the position of CEO, starting next October.

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