PARIS, France - Upway, the online platform for reconditioned electric bikes, has launched a strategic partnership with the Spanish bike brand Orbea to give e-bikes a second life and support the sales of new e-bikes at the same time. In a move to strengthen the circular economy of e-bikes by including established industry players, a trade-in program is now live at Orbea retailers across several European countries.
MALLABIA, Spain - The sector has once again experienced an extremely unstable period where excess supply and the search for liquidity forced brands to make widespread discounts, critically deteriorating margins, writes Orbea in its annual report. For Orbea the market situation resulted in an 8% decrease in turnover.
MALLABIA, Spain - The turbulent 2023 market conditions with instability, excess supply and widespread discounting among competitors that deteriorated margins and, in some cases, questioned the sustainability of business, writes Orbea in its annual report. For Orbea the market situation resulted in a 6.4% decrease in turnover.
MALLABIA, Spain - How deeply bike manufacturer Orbea S. Coop. is rooted in its home country, visitors realise immediately on arrival: the first language is Basque - followed by English. During a visit to the company headquarters and production facility in Mallabia, Bike Europe found out what else sets this Basque bicycle manufacturer apart from its domestic and international competitors.
MADRID, Spain - In recent years, the supply bottlenecks triggered by coronavirus and the resulting call for close to market production have turned attentions to the relatively young EU production locations of Bulgaria, Portugal and Romania. But what about production in traditional bicycle countries within the EU? Bike Europe takes a closer look - specifically in Spain. Here there is a lot to be found, besides the big names like Orbea or BH Bikes.
MALLABIA, Spain - After 12 years as CEO of Orbea, Jon Fernandez has announced to step down. Long-term serving at Orbea, Daniel Martínez, will assume the position of CEO, starting next October.
