Circular economy has been a popular term in the recent years because of the rise of the environmental awareness globally. If you google "circular economy", there are tons of the definitions that you can find online. By working together, SRAM and Velo give the term their own interpretation.

VICENZA, Italy - Selle Royal has unveiled a new proprietary technology that allows waste materials to be repurposed as padding for bicycle saddles. The Italian saddle manufacturer plans to debut the innovation, named the Stracciatella, on its Lookin and Lookin Evo saddles, in addition to the Essenza saddle for the OEM market.

Selle Italia presents its new GT-1 saddle dedicated to urban mobility and commuting. A lightweight, comfortable and eco-friendly solution.

Velo, a well-known saddle manufacturer, has just launched three new innovative saddles. With a track record in designing state-of-the-art saddles, grips and bartape for the bicycle industry, Velo's strategy has always been to listen to their customers' needs and go that extra mile by prioritising comfort, durability and performance.

For riders who have found themselves yearning for an additional source of warmth and comfort during cold rides, whether it be while cycling in the midst of winter or on an early morning autumn commute, the team at Selle Royal may have the saddle solution they've been seeking. Continue reading to discover more about the innovative Essenza+ Heating Tech saddle by Selle Royal.

Velo started operations in their new Vietnam factory in October 2022. Located in Protrade Industrial Park just 20km from Ho Chi Minh City, this area is close to numerous bike related companies. The brand new 280,000 square metre facility has the capability to produce a full range of Velo products, including saddles and grips.