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Orbea continues its strategy into 2024 with new product introductions in the urban mobility and light electric bike category. – Photo Orbea

Orbea reports 'strong progress' despite decrease in turnover

MALLABIA, Spain - The turbulent 2023 market conditions with instability, excess supply and widespread discounting among competitors that deteriorated...

The headquarters of Trek’s new Southern European office has been established in Madrid and will be led by Olivier Pelous. – Photo Trek

Trek closes Italian subsidiary and reorganises Southern European...

BERGAMO, Italy - Trek has closed its Italian subsidiary and incorporated this market within the newly formed Trek South Europe. In a short press...

Berria Bikes has an annual capacity of 19,000 units on its 3,000m2 on-site production facility in Villarrobledo, Spain. - Photo Dieter Wertz

Spanish production figures showing small sign of market turnaround?

MADRID, Spain - Bicycle production in Spain saw a 6.8% year-on-year decrease in production in February, after registering a 10.5% decrease in the...

Mendiz Bikes CEO José Luis Gutiérrez is one of the six Basque private investors who took over the niche manufacturer in 2018. – Photo Dieter Wertz

Basque producer Mendiz Bikes eyes export market

VITORIA-GASTEIZ, Spain - Bicicletas Mendiz S.A. is one of several bicycle manufacturers from the Basque Country. It was founded by a former...

All bicycles under the company’s premium brand name WRC (World Race Conor) and e-bikes are assembled at Conor Sport’s headquarters in Egües. – Photo Dieter Wertz

Conor Sports breaks mold with affordable city bikes

EGÜES, Spain - Conor Sports S.A. is a bicycle supplier in the northern Spanish region of Navarra with roots in professional road racing. With a...

All Mondraker bikes are assembled on single workstations by hand at the company headquarters in Elche. - Photos Dieter Wertz

Off-road premium brand Mondraker scoring in Alpine region

ELCHE, Spain - The 12,000 square meter company headquarters of MTB brand Mondraker is an eye-catcher itself: the round shape inspired by a wheel is...

Rotor offers innovation and quality in cycling components

Rotor offers innovation and quality in cycling components

In the world of cycling, choosing quality components is crucial to ensure optimum performance, as well as a safe and enjoyable riding experience....

General managers David Álvarez (left) and Nachos Suárez welcomes Bike Europe in their Guava Bikes Clubhouse that serves as an all-in-one company headquarters, showroom, meeting point, workshop, coffeeshop, warehouse and more. – Photo Dieter Wietz

Niche gravel bike brand Guava Bikes embodies Barcelona community

VALLVIDRERA, Spain - Together with industrial designer Nachos Suárez, US native David Álvarez launched Guava Bikes in Spain. With a new clubhouse...

Team Bike’s inhouse SRAM Iberia Tech Center also helps out with solving any SRAM Group product problems that IBD partners gave up trying to fix. – Photo Dieter Wertz

Not just SRAM, service is the focus of Spanish wholesaler Team Bike

ELCHE, Spain - Team Bike S.L. is not only one of the largest and most important bicycle product wholesalers and importers on the Spanish market, but...

All Berria Bikes are assembled in-house on single work stations and due to the modular system the company offers to its customers. – Photos Dieter Wertz

Swiss-flavored Berria Bikes manufacturers modular bikes in Spain

VILLARROBLEDO, Spain - "Somewhere in la Mancha, in a place whose name I do not care to remember, ..." - this is the beginning of the novel 'Don...