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Everything about Spain

  • The latest Barometer data, introduced by AMBE’s Javier Lopez, showed signs of improvement, yet highlighted that the differences between suppliers and retailers have not yet translated into a generalised increase in profitability in the Spanish bicycle market. – Photo Sea Otter Europe
    Spain23 Sep 26

    Sell-in leads Spain's bike recovery in H1 2026

    More companies are reporting higher turnover, expectations for the rest of the year are favourable and stock levels are moving closer to balance. These are among the conclusions for the Spanish bicycle market in the first half of 2026. Data from the AMBE Barometer, a survey among Spanish manufacturers, distributors, retailers and workshops, were presented during Sea Otter Europe in Girona.

  • A former professional road racing cyclist, David Vitoria co-founded the Spanish high-performance bicycle brand in 2012 alongside his brother, José Vitoria. – Photo Berria Bikes
    Financial11 Sep 26

    Berria Bikes on growth path as revenue spikes 18%

    Spanish company, Berria Bikes which specialises in high-performance bicycles, has achieved an 18% increase in revenue (July 2025-June 2026) and is seeking to expand its market reach in the Iberian market through a new partnership program with independent bicycle retailers. As it enters a new phase of growth, the brand will also look to expand its foothold in international markets.

  • Giant Group's activities in Girona (not pictured) will focus on commercial activities in one of Europe's most important cycling hubs. - Photo Bike Europe
    Company25 Aug 26

    Giant invests €1 million in new Spanish subsidiary in Girona

    Taiwanese bicycle manufacturer Giant has established a new Spanish subsidiary in Girona with an initial share capital of €1 million. The newly established entity, Giant Bicycle Spain SL, will focus on the commercialisation of bicycles, parts, accessories and related equipment, in one of Europe's most important cycling hubs.

  • The government-supported training will include advanced maintenance of e-bikes and cargo bikes and the assembly and diagnostics of components. - Photo AMBE
    Spain20 Jul 26

    Spain invests millions in bicycle mechanic training to tackle skills gap

    Bicycle assembly and maintenance training in Spain has received a major boost following government approval of a new vocational specialisation course. The programme provides funding for 690 hours of training to qualify professionals in the assembly, repair and maintenance of bicycles and e-bikes. This is the result of more than four years of joint work between the Spanish bicycle industry and the Administration.

  • Taking all market indicators into consideration, it is no wonder the industry is struggling to find a new balance after the COVID hype and the following inventory crisis. – Photo Shutterstock
    Market trends2 Jun 26

    E-bike market share in Europe stalls far below predictions

    The e-bike market share could reach as high as 80% according to past predictions. Since the start of the sales boom more than a decade ago, it was uncertain what market share the e-bike would eventually take of the total bicycle market in Europe. The 80% outlook now seems exaggerated, as the Europe-wide market share remains stuck at just under 40%. What has put a stop to the growth of the e-bike market?

  • Conflicting reports on the financial situation at Rotor Components – Photo Rotor Components
    Financial14 May 26

    Lanxi Wheeltop denies Rotor Components is facing financial difficulties

    A dispute has arisen between Rotor Components and its majority shareholder, Lanxi Wheeltop. A press release about the financial difficulties at Rotor Components was sent out by the Spanish company in early May and picked up by several national media outlets. Soon after these publications, Lanxi Wheeltop denied that Rotor Components faced any financial problems in a conversation with Bike Europe.

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