A repurposed automotive tyre factory on the outskirts of Milan was Pirelli's vision when it strategically decided to re-enter the bicycle tyre market in 2017. Operational since 2022, the factory prides itself on 'Made In Italy' premium quality bicycle tyres. Supported by "the broad shoulders" of the multi-billion-euro turnover of the Pirelli Group, the factory has a maximum capacity of 1.5 million FSC-certified natural rubber tyres annually — with plenty of opportunity for growth. What more reason to visit the factory floor at… Pirelli.

Changing market conditions and new European Union regulations have opened the door for tyre specialist Dmack to repurpose the former Nokian tyre facility in Finland. Bicycle tyre production had largely shifted from Europe to the Far East in recent decades. The cost of labour, environmental regulations and proximity to rubber sources made it more efficient to operate these factories in Asia. According to Dmack owner Dick Cormack, times have changed. "I have made it my personal mission to put this factory back on the map and build up production in Europe with high-quality products. That's our mission over the next five years."

Schwalbe is modernising and expanding its warehouse capacities in Vietnam in close cooperation with its long-term logistics partner Kuehne+Nagel. The project is part of their long-term strategy to supply customers even faster and more reliably in the future.

Norwegian start-up tyre manufacturer, ReTyre, has announced a series of positive developments reinforcing its rapid momentum. The company has secured €7 million in new funding in a round led by Hatch Blue's Blue Revolution Fund, with participation from Fundracer and existing investors. The investment is intended to scale production, fulfil existing orders and move the company toward profitability.

Rubena, a renowned Czech manufacturer of bicycle tyres and tubes, announced its return to the global market last year, navigating the challenging post-COVID pandemic period. Now it introduces new products for road and gravel cycling.

SKI, Norway - Just south of Oslo, the first highly automated tyre factory of reTyre has been completed after a construction period of 10 months. "We are the world's first tyre company that can injection-mold tyres instead of manual vulcanization," said eTyre COO Alexander Gjendem Gjørven, who has raised more than 200 million Norwegian kroner (€17.2 million) for reTyre.