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“We believe that our facility in Europe will be a key asset for Yamaha in the e-mobility sector,” says Patrice Maciejewski, President, Yamaha Motor Manufacturing Europe, previously known as MBK. - Photo Yamaha

Yamaha renames MBK production facility in France to YMME

SAINT QUENTIN, France - Yamaha Motor Europe has announced that its wholly-owned European manufacturing site in Saint Quentin, France, previously...

“I want to bridge technology in Japan with the market needs in Europe,” said Eric de Seynes (r.) who hands over his position to Olivier Prévost (l.) – Photo Yamaha

Mr. Yamaha e-bike Eric de Seynes steps down as President and CEO

SCHIPHOL, the Netherlands - The former Yamaha Europe Vice-President, Olivier Prévost succeeds Eric de Seynes as President and CEO of Yamaha Europe as...

At Pro Days, Rebirth Group brand Matra presented its new eMTB range powered by the Yamaha PW-X3 motor. – Photo Michel de Chavanon

Rebirth Group adopts Yamaha for Matra and Solex e-bike models

PARIS, France - Rebirth Group, formerly Easybike Group and founded by Grégory Tréboal, intends to reach new milestones in production volumes in 2024....

The Booster Easy and the Booster will be distributed via a new e-commerce platform. – Photos Yamaha

Yamaha takes concept e-bike and speed pedelec to the market

SCHIPHOL, the Netherlands - Initiated at the beginning of 2022, Yamaha’s Switch On strategy represents the beginning of an all new era for the...

The new Yamaha line up has been holistically developed with the PW Series drive units. – Photo Yamaha

Yamaha brings own branded e-bikes to the European market

IWATA, Japan - Yamaha prepared the long awaited introduction of its e-bike on the European market step by step. In the past years, they never made a...

Through the cycle valley, Hero Cycles aims to grow in the European market by filling the gap in supply and demand. - Photo Satnam Singh

Hero Cycles eyes gateway to global e-bike market with Indian Cycle...

LUDHIANA, India - India's Hero Cycles Limited is targeting the hi-end global bicycle and e-bike market from its newly built state-of-the-art site...

Yamaha’s new powerful and lightweight multi-purpose eBike drive unit, the PWseries S2. – Photo Yamaha

Yamaha moves production of new PWseries S2 e-bike drive unit to France

IWATA, Japan - Yamaha is strengthening its range for 2023 with the launch of the new PWseries S2 drive unit, that offers a range of new and improved...

30 years of evolution from the e-bike pioneers

30 years of evolution from the e-bike pioneers

When Yamaha introduced their Power Assist System bicycle (PAS) back in 1993, few people could have foreseen the impact that the world's first...

The unveiling of the B1 concept speed pedelec marked the introduction of Yamaha’s own e-bikes in Europe. – Photo Yamaha

Yamaha Motor launches e-bikes, speed pedelecs and electric scooters...

SCHIPHOL, the Netherlands - Europe is the next market for Yamaha to introduce a series of electric personal mobility products. In the première of...

Microfuel cell technology could extend the range, increase the operating time and reduce the weight of e-bikes. – Photo myFC

Fuel cell supplier myFC partners with Japanese bicycle component...

STOCKHOLM, Sweden - Micro fuel cell company myFC has signed an agreement for the development and integration of their technology in e-bikes with a...