AMSTERDAM, the Netherlands - Yamaha unveiled its new PW-Link e-bike system at this year's Eurobike. The Japanese manufacturer made all its e-drive components interchangeable and fully connected, allowing e-bike manufacturers to specify the same frame with multiple PW-Link combinations and offer a greater variety of e-bike options to consumers. Fabio Marzola, Yamaha Motor Europe's Division Manager of eBike Drive Units & Systems, explains the company's position on the market and their opinion on regulatory issues in Europe.

FRANKFURT, Germany - The thriving e-bike market has long been dominated by a small number of drive system manufacturers. The rapid expansion of the market in the past years created room for new suppliers and their investors. Although some of these early entrants stepped out at the beginning of the decade, this trend has now reverted. More and more systems are being introduced on the market again, also by suppliers new to the industry. In this overview, we highlighted a few of them.

BERLIN, Germany - A new battery-swapping service and matching e-bike fleet will soon be debuting on the streets of Amsterdam and Berlin, according to a press release by Enyring. The Yamaha subsidiary, established in December 2023, aims to be one of the first to introduce a battery-swapping service in Europe - and it's adding its own e-bike fleet to complement the service.

SCHIPHOL-RIJK, the Netherlands - Yamaha Motor Europe has unveiled its new e-bike systems service platform, aiming to strengthen aftersales support for dealers of Yamaha drive units and systems-equipped e-bikes. Following a trial phase initiated in February 2025, the platform is now up and running for all official dealers across France.

BERLIN, Germany - Yamaha Motor has signed an agreement with German automotive parts manufacturer, Brose to acquire its bicycle drive unit (eKit) business subsidiary. This strategic step includes establishing a new company, Yamaha Motor eBike Systems GmbH to expand the business in Europe. The formalisation of the operation is scheduled to be completed by June 2025, subject to approval by the antitrust authorities.

OBERWANGEN, Switzerland - Yamaha was the first e-bike brand this month which announced it was pulling out of the US market due to oversupply and slow demand. It turns out that the Japanese are not the only one. myStromer AG also announced it will discontinue its business in the US and Canada with immediate effect.