Bike Europe main stage for e-bike innovations

Taiwanese bicycle manufacturer Merida Industry Co., Ltd. has entered 2026 under continued market pressure. The company reported a -44% year-on-year revenue drop in January, followed by a smaller, but still significant, -22% YoY decline in February compared to last year's Q1 figures.

More than ever before, the industry is awaiting the outcomes of the Taipei Cycle Show. Trade show visits are under pressure in general, and the challenges in the bicycle industry create significant market uncertainty.

As expected, the financial performance of leading industry companies shows that 2025 was a challenging year for the bicycle industry. Especially the leading bike manufacturers were down as they had to continue discounting to bring their inventory levels back to healthy levels. Component manufacturers reported stable sales as replacement parts remain in demand, and the OEM order books for 2026 show a moderate increase again.

German innovator Fidlock, known for its magnet-mechanical fastening systems, has entered into a strategic partnership with Twiceme Technology to boost bicycle helmet safety. By embedding Twiceme's NFC-based solution directly into a component which every helmet already requires, the collaboration enables OEM partners to integrate connected safety functionality without fundamental product redesign.