Bike Europe main stage for e-bike innovations

Innovation, networking and the international bike community come together at Eurobike 2026, where the industry's leading minds, brands and trends converge in Frankfurt.

The opening of Eurobike comes at a pivotal moment. The industry is still trying to find a new balance between price fluctuations and a stable supply. In both procurement and retail, brands are facing high price volatility. In many boardrooms, future strategies are being discussed. Time is ticking as the industry's character is changing rapidly.

The announcement of the new trade show by the German industry association ZIV leaves companies facing a choice between exhibiting at Eurobike or the new event called 'towards tomorrow - European Bike Show'. The ZIV show will take place in Cologne and is scheduled from 6 to 8 September 2027. Eurobike 2027 is scheduled for 1 to 3 September.

The highly volatile market posed a big challenge for the bicycle industry in recent years. More stability would have created room to start building on a new growth path. It appears that the market will be stable in 2026, thereby bringing the necessary calm for future recovery. "The market is steadily returning to a more normalised environment as inventory adjustments near completion," said Giant Chairman Young Liu at the annual meeting of shareholders.