Bike Europe main stage for e-bike innovations

VALAIS, Switzerland - "We want to disrupt." That is the clear goal of the new project by ex-Stromer co-CEO Tomi Viiala. Joining forces with an elite set of partners, he is launching a new brand, Viiala, to push the current boundaries of innovation within the bicycle industry. The e-bike and speed-pedelec range hitting the market in 2028 will have a price tag to match its space-based technology and watch-industry backing. Is the bicycle industry ready for a giant leap?

TAICHUNG, Taiwan - 2025 has been a big year for Belgian Cycling Factory (BCF). With the company's acquisition of Nukeproof, launch of BCF UK and first-ever Tour de France win for a BCF-sponsored team, the company has had a period of rapid expansion.

In today's market, product quality alone is no longer enough. With the added complexity of motors, batteries, and smart systems—and increasingly demanding riders—a scalable and reliable service model has become the true foundation of long-term success. This shift challenges OEMs and suppliers alike to rethink their role: not just as manufacturers or brands, but as service partners.

MUNICH, Germany - With a very heavy lean towards the automotive sector despite a recent attempt to diverge to all forms of mobility, one voice stood out for the bicycle industry at this year's IAA as cars dominated the halls. "Germany has more than just a car industry. The bicycle industry and public transport are also strong players - and deserve political visibility and a level playing field," Sandra Wolff, CEO of Riese & Müller said during the 'Why diverse mobility is so important' session, which was moderated by Politico.