Editorial department Contentmarketing

If you've been even remotely interested in electric bikes lately, you've probably heard whispers about the new RB-900 battery made by BMZ Poland. But what's all the hype really about? Is it just another battery, or is it something that could actually change your riding experience?

A new player is entering the European e-bike manufacturing scene. Phoenix Bicycle Europe has been established as a strategic joint venture between leading European and Chinese mobility companies. It is a new OEM electric bicycles manufacturer, backed by the legacy and industrial strength of Shanghai Phoenix Bicycle. The initiative aims to reshape the e-bike manufacturing landscape in Europe with a unique blend of heritage, innovation, and local production.

As e-bike system innovation accelerates, Karmina introduces the HX200, a new mid-drive motor designed to deliver high-performance output in a compact, lightweight form. Designed for brands targeting the high-end e-bike market, the HX200 combines smooth pedal assist and ultra-quiet performance, making it ideal for premium e-MTB and gravel platforms. It is set to expand across a wide range of bike categories in the future.

Intelligent automatic shifting has become essential for delivering a premium riding experience in today's high-end e-bikes. Whether it's the Pinion Smart.Shift, Enviolo AUTOMATiQ, or Decathlon's integrated e2Drive, riders appreciate the effortless experience: no manual adjustments, no wrong gear—just smooth, seamless riding that adapts to terrain and pedaling style in real time.

As the European bike industry adjusts to post-boom market realities, manufacturers face fluctuating demand, excess inventory, and pressure to optimise operations. Flexible, scalable assembly solutions are key to adapting production capacity up or down—ensuring resilience and efficiency in an unpredictable market.

With a rich heritage in bicycle manufacturing and an ambitious international mindset, Polygon Bikes of Insera Sena is returning to Europe with a fresh strategy. After successfully expanding into American and Australian markets, Polygon is now actively recruiting across the European continent and has a lot to offer in return.

Circular economy has been a popular term in the recent years because of the rise of the environmental awareness globally. If you google "circular economy", there are tons of the definitions that you can find online. By working together, SRAM and Velo give the term their own interpretation.

In today's highly competitive cycling market, it's not just about selling a bike — it's about offering a complete product experience tailored to riders who expect performance, reliability, and smart technology. Among these riders are a growing group of advanced enthusiasts and semi-professional athletes who see a power meter as an essential training tool.

Dahon, a leader in folding bike innovation, is set to make a grand return at Eurobike 2025, unveiling groundbreaking new technologies. The company will offer test rides, but also provides chances to win a bike.

One of the biggest pain points within the industry comes from figuring out which parts fit a particular bike. Launched in 2022, Bike Matrix is a purpose-built B2B service designed to solve the very issue of component compatibility across an ever-expanding universe of bike brands and parts.