Editorial department Contentmarketing

ABIMOTA, Portugal's national two-wheeler association, is working closely with the EU to bring bicycle production back home. Now in its 50th year, after starting Portugal Bike Value and BIKiNNOV, ABIMOTA is launching AM2R; an initiative set to redefine the future of the industry with more than 200 companies under its belt.

As a global leader in professional locking solutions, Sinox stands by its commitment: "We meet you anywhere the market is". With the growing demand for sustainable mobility, the company continues to push the boundaries of innovation to enhance the e-bike riding experience.

Well-known bike component manufacturer GW is set to turn heads at Eurobike 2025. The company unveils a completely new wheelset series tailored for the evolving needs of today's gravel, MTB XC, and road cyclists. From long-distance gravel riders to cross-country racers and competitive road athletes, the expanded portfolio demonstrates the brand's dedication to discipline-specific performance, production flexibility, and global accessibility.

In 2025, the company celebrates a decade of progress, engineering, and commitment to redefining the e-bike experience. What began as an ambitious project rooted in Italian innovation has evolved into a recognised force in the e-bike industry. And with a clear mission: to become the first choice for European brands in the urban mobility segment.

The demand for e-bikes continues to grow across Europe. While e-bikes have embraced innovations like adaptive lighting and touchscreen dashboards, core systems such as gear shifting still rely heavily on human input. To this day, manual shifting remains the industry standard.

In the field of bicycle technology, engineers and developers are continually tasked with improving the riding experience and optimizing component performance. This is particularly true in the road and gravel segments, where every second and every detail matter. In these areas, precise, reliable, and low-maintenance drivetrain systems are essential. The Vistar Powershift group from TRP responds directly to this need. It offers an innovative solution that not only pushes existing boundaries but also elevates the riding experience to new heights.

An area that is often overlooked in the e-bike industry is how electric assisted bicycles and tricycles can hugely benefit the elderly and those with disabilities. Carefully engineered e-bikes and e-trikes that are stable, secure and adapted to the specific needs of the rider can offer a relatively new and inclusive mode of transport.

Noca, the solution provider building the digital backbone for the cycling industry, wants to help companies speed up their digital transformation. That is why it is offering 1:1 consultation sessions at Eurobike 2025 in Frankfurt.

Rubena, a renowned Czech manufacturer of bicycle tyres and tubes, announced its return to the global market last year, navigating the challenging post-COVID pandemic period. Now it introduces new products for road and gravel cycling.

In a time of industry shifts and market saturation, clarity and confidence are everything. Every great mobility innovation comes at a turning point in history. Think: the Vespa post-WWII or Ford during the Industrial Revolution. Today, we're in the midst of another transition—this time driven by digital acceleration and climate urgency.