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“We do not mind where our customers buy, in webshops or at our dealers,” said Amer Sports’ Chief Commercial Officer Michael White. – Photo Amer Sport.

Mavic Owner Amer Sports' Omni-Channel Distribution Proves Successful

HELSINKI, Finland - Changing consumer shopping habits and practices have led to a transformation in Amer Sports' Go-to-Market strategy. For all its...

Rapid rise of ecommerce, with Amazon in particular, makes US sports wholesale market challenging for Amer Sports. – Photo Bike Europe

Mavic Owner Amer Sports Accelerates Consumer Centricity Strategy

HELSINKI, Finland - Amer Sports Corporation has reduced the company's 2020 target "to prioritise sustainable, profitable growth". As for reasons for...

P&A maker Mavic had like last year a difficult start of 2017. – Photo Mavic

Mavic Results Hit by High OEM and Retail Inventory Levels

ANNECY, France - P&A maker Mavic had, like last year, a difficult start to 2017. According to statements on its financial results in the 1st...

Like for like cycling sales by Amer Sports’ French Mavic subsidiary points to a 7% decrease in 2016. – Photo Mavic

Amer Sports' Cycling Sales Ups Thanks to Enve Takeover

HELSINKI, Finland - In 2016 sporting goods conglomerate Amer Sports's cycling sales reached a total of € 150.2 million. Compared to 2015 this...

Example of Amer Sports’ connected products; Suunto Spartan sports watches offering route navigation; sport expertise and training insights. – Photo Amer Sports

Amer Sports Accelerates Digitally with Connected Products

HELSINKI, Finland - Amer Sports, the Finnish holding for sporting goods companies including Mavic, is accelerating digitally. Its subsidiaries are...

For offering complete customer journeys Amer Sports operates currently over 280 brand stores. – Photo Amer Sports

Amer Sports (Mavic) Focusses on Growth Through Omnichannel Expansion

ANNECY, France - Amer Sports restructured its go-to-market organization recently. The restructuring focused on consumer centricity through a switch...

Mavic owner Amer Sports has changed its distribution policy in the Netherlands. – Photo Mavic

Mavic to Change Distribution

HELSINKI, Finland - Mavic owner Amer Sports has changed its distribution policy in the Netherlands. The company's Dutch office will take over all...

ENVE has to accelerate Amer Sports’ cycling business. – Photo ENVE

Mavic Sales Decline

ANNECY, France - Mavic made a disappointing start in 2016. In the first quarter of 2016 the bicycle components manufacturer saw its net sales...

ENVE產品範圍包括高階碳纖維自行車零組件。- Photo ENVE

Mavic老板Amer Sports併購了ENVE Composites

芬蘭,赫爾辛基- 為了增長其牛步的自行車業務(2015年下滑2%),Amer Sports Corporation 已經併購了ENVE Composites。 Amer Sports報導說:「總部在美國的ENVE帶來了碳技術的能力,且它提供了經營規模與協同效應,和我們的自行車部門有了互補。」

The ENVE product range includes high-end carbon bicycle components. – Photo ENVE

Mavic Owner Amer Sports Takes Over ENVE Composites

HELSINKI, Finland - To grow its slow cycling business (-2% in 2015), Amer Sports Corporation has acquired ENVE Composites. Amer Sports reports that,...