VALAIS, Switzerland - "We want to disrupt." That is the clear goal of the new project by ex-Stromer co-CEO Tomi Viiala. Joining forces with an elite set of partners, he is launching a new brand, Viiala, to push the current boundaries of innovation within the bicycle industry. The e-bike and speed-pedelec range hitting the market in 2028 will have a price tag to match its space-based technology and watch-industry backing. Is the bicycle industry ready for a giant leap?

With deep roots in bicycle production, Cybic Sport has grown into a strategic partner for brands and businesses that need custom-designed bicycles. Now operating as an Original Design Manufacturer (ODM), the company offers end-to-end support — from concept and design to development, production, logistics, and fulfilment.

FRANKFURT, Germany - Eurobike marked the fourth edition of the Women in Cycling breakfast. Growing from humble beginnings with a few participants to a raucous reception for this year's speakers. This is no longer a simple networking event to bind a minority group together, but a movement looking to evolve the face of the industry. Data is now at the forefront as initiatives focus on, amongst other things, closing the gender equity pay gap. The number of new national women-driven networks being launched this year alone, shows that the momentum is not just growing, it's becoming unstoppable.

With a rich heritage in bicycle manufacturing and an ambitious international mindset, Polygon Bikes of Insera Sena is returning to Europe with a fresh strategy. After successfully expanding into American and Australian markets, Polygon is now actively recruiting across the European continent and has a lot to offer in return.

ABIMOTA, Portugal's national two-wheeler association, is working closely with the EU to bring bicycle production back home. Now in its 50th year, after starting Portugal Bike Value and BIKiNNOV, ABIMOTA is launching AM2R; an initiative set to redefine the future of the industry with more than 200 companies under its belt.

Noca, the solution provider building the digital backbone for the cycling industry, wants to help companies speed up their digital transformation. That is why it is offering 1:1 consultation sessions at Eurobike 2025 in Frankfurt.