As the global bicycle market evolves under pressure from logistics, sustainability and design-innovation demands, a European player is stepping up. Colorprofi based in Boskovice, Czech Republic, is showing how injection-moulding, full in-house finishing and local manufacturing can deliver bikes, right from the heart of Europe.

WEIDEN, Germany - The e-bike market expansion in the past decade came with a wave of new brands and suppliers. One of them was German MSA, mainly known as a long-time Kymco importer in Germany and the Czech Republic. Challenges in the motorbike and e-bike market have resulted in a reorganisation of the company including the withdrawal from the e-bike and bicycle market.

Founded in 2013, Crussis has rapidly grown from a small local Czech brand into one of the biggest e-bike brands in the Czech Republic. Known for its bold design, precise engineering, and strong commitment to in-house development and assembly, the company has built a name synonymous with innovation and performance. Now, as the brand looks beyond its home market, 2025 marks a turning point: international expansion, cutting-edge technology, and new collaborations.

Rubena, a renowned Czech manufacturer of bicycle tyres and tubes, announced its return to the global market last year, navigating the challenging post-COVID pandemic period. Now it introduces new products for road and gravel cycling.

KOPRIVNICE, Czech Republic - Marek Sebek has been appointed as new sales director by bicycle manufacturer Bike Fun International (BFI). Prior to arriving at BFI, Sebek spent the past eight years at Trek Bicycle in Switzerland, including a five-and-a-half-year stint as head of sales. Sebek has been tasked with strengthening the position of BFI's brands in the local Czech and Slovakian markets, while growing its presence internationally.

WARSAW, Poland - In 2025 a series of significant industry trends will mark the future development of the bicycle and e-bike industry. One of these trends is the ongoing reshoring of production and improving market flexibility by manufacturing in Europe instead of Asia.