Noca, the solution provider building the digital backbone for the cycling industry, wants to help companies speed up their digital transformation. That is why it is offering 1:1 consultation sessions at Eurobike 2025 in Frankfurt.

ZEIST, the Netherlands - The last five years have shown that the bicycle industry is lacking key economic indicators on a global level. The peak in sales in 2020-2021, followed by a market adjustment in 2022 and combined with an extremely high level of orders, resulted in an exceptional surplus of inventory. The industry has still not overcome this fluctuation. An industry-dedicated Purchasing Managers Index could have avoided or at least softened this financial blow.

Germany/the Netherlands - Key economic and sourcing data has turned out to be an essential tool in steering the industry in today's challenging and volatile markets. The bicycle industry currently lacks the information needed to identify future market trends and a sourcing benchmark. Eurobike and Bike Europe will close this gap together in cooperation with the market research institute IFH Cologne in Germany.

HANNOVER, Germany - At the April industrial engineering trade show Hannover Messe 2025, Giant Group and Siemens announced their collaboration to produce a new generation of performance e-bikes and road bikes.

BERLIN, Germany - German bicycle industry association ZIV has announced its expansion of market intelligence offerings with the creation of the ZIV market data service. The service is modelled after the Bicycle Association of Great Britain and aims to establish reliable market retail analysis for member use.

Bike Matrix, Noca, BikeFolder are just a few of the new ventures that have emerged over the past few years with a focus on data management in the bicycle industry. These companies have clearly identified a gap in the market at a time when digitalisation is becoming increasingly relevant in the value chain. The automotive industry has successfully automated data management, but the bicycle industry lags behind, impacting revenues, value chain transparency, and growth. Is change coming?