The announcement of the new trade show by the German industry association ZIV leaves companies facing a choice between exhibiting at Eurobike or the new event called 'towards tomorrow - European Bike Show'. The ZIV show will take place in Cologne and is scheduled from 6 to 8 September 2027. Eurobike 2027 is scheduled for 1 to 3 September.

MUNICH, Germany - With a very heavy lean towards the automotive sector despite a recent attempt to diverge to all forms of mobility, one voice stood out for the bicycle industry at this year's IAA as cars dominated the halls. "Germany has more than just a car industry. The bicycle industry and public transport are also strong players - and deserve political visibility and a level playing field," Sandra Wolff, CEO of Riese & Müller said during the 'Why diverse mobility is so important' session, which was moderated by Politico.

As the world's leading platform for future mobility, a global meeting point for top international stakeholders and visionaries, and an immersive experience for mobility enthusiasts from around the world, IAA Mobility 2025 will once again transform Munich into a one-of-a-kind mobility festival from September 9 to 14, 2025.

How can we make future mobility sustainable, safe, inclusive, and economically viable? IAA Mobility — the world's leading platform for mobility, sustainability, and technology — will bring this key question back into the spotlight of global conversation.

MUNICH, Germany - While organiser Messe Munich reports on the "resounding success" of this year's IAA Mobility, the integration of all mobility players made the scarcity of bicycle industry exhibitors more evident. Those who were there, however, spoke of a positive experience particularly in the cargo bike segment which is looking to take a bigger piece of the last mile pie.

MUNICH, Germany - As IAA Mobility prepares to open its doors next week, the organisers are hoping that integrating all mobility offerings will the push the platform further. Cycling & Mobility is one of the six formats that the show will present during the 5-day event. "The dedicated topic expresses the strategic relevance we attribute to cycling," the organisers explain.