Price dumping, retail distress, safety and cycling culture were frequently cited as key factors behind the current downturn in the Italian e-bike and bicycle market. But what is really holding back the Italian bicycle market? Massimo Panzeri, Atala CEO, former president of CONEBI and now a board member of European Cycling Industries, shared his shocking perspective with Bike Europe.

The Italian bicycle market closed 2025 in negative territory, confirming what now appears to be a structural downturn. Data released by Confindustria ANCMA and presented at Pirelli's advanced bike tyre manufacturing facility in Bollate near Milan, show total sales of 1.3 million units, down 4% year on year.

A repurposed automotive tyre factory on the outskirts of Milan was Pirelli's vision when it strategically decided to re-enter the bicycle tyre market in 2017. Operational since 2022, the factory prides itself on 'Made In Italy' premium quality bicycle tyres. Supported by "the broad shoulders" of the multi-billion-euro turnover of the Pirelli Group, the factory has a maximum capacity of 1.5 million FSC-certified natural rubber tyres annually — with plenty of opportunity for growth. What more reason to visit the factory floor at… Pirelli.

Compact and urban e-bikes are experiencing strong expansion, driven by the growing demand for practical urban mobility solutions that integrate easily with public transport and adapt to increasingly dense city environments. It is precisely within this context that OLI eBike Systems' PICO system has found its place.

Matteo Cassina, the Italian manager and entrepreneur, owner of Passoni and the media platform Rouleur joins the Campagnolo Board at a pivotal moment for the component manufacturer. It signals a new phase following recent restructuring talks and labour agreements. For the first time in its history, the Italian brand has taken a significant step in its governance by appointing a Board member from outside the founding family.

A drastic reorganisation during the current market disruption was unavoidable for Campagnolo. The Italian component manufacturer felt the urge to issue a statement this week, following months of wild speculation, including the suggestion of a large-scale lay-off. "Currently, the company is being reorganised, after the financial structure was defined together with all relevant stakeholders," writes Campagnolo. "The Campagnolo family is directly involved in this process and continues to invest an undisclosed amount in the project."