DAHON
Sustainability pulse check: industry and consumers not on the same track
UTRECHT, the Netherlands - Is attention for sustainability in the cycling industry slowly declining? 75% of industry representatives say their company is taking a strategic approach to climate action, down from 80% last year. At the same time, 85% of the respondents report that reducing climate impacts is part of their product design and development. Over a third of companies have conducted at least one Life Cycle Assessment. This reflects a shift from isolated initiatives to integrating sustainability into core business practices. These are some of the key findings of the 2025 climate action pulse check for the cycling industry.





