Circular economy has been a popular term in the recent years because of the rise of the environmental awareness globally. If you google "circular economy", there are tons of the definitions that you can find online. By working together, SRAM and Velo give the term their own interpretation.

TAICHUNG, Taiwan - In a circular economy it is often a challenge to find a new purpose or customers for recyclable waste. ZIPP owner SRAM had been looking for a source of the waste which comes from the production of its carbon components, including wheelsets, handlebars, stems and seat posts. This issue was addressed through their collaboration with Velo.

Velo, a well-known saddle manufacturer, has just launched three new innovative saddles. With a track record in designing state-of-the-art saddles, grips and bartape for the bicycle industry, Velo's strategy has always been to listen to their customers' needs and go that extra mile by prioritising comfort, durability and performance.

Velo started operations in their new Vietnam factory in October 2022. Located in Protrade Industrial Park just 20km from Ho Chi Minh City, this area is close to numerous bike related companies. The brand new 280,000 square metre facility has the capability to produce a full range of Velo products, including saddles and grips.

As the largest manufacturer of bicycle saddles, grips and bar tapes, Velo is determined to make a lasting impact in the cycling world, a part of which is committing to a sustainable future and improving the social, economic and environmental well-being of our planet. In the last decade Velo has extensively researched and implemented innovative sustainable manufacturing processes for all their products.

Since its beginning, Velo has been committed to meet changing customers' needs and to stay in the forefront of current trends. Velo has developed various e-bike specific saddles to meet the comfort expectations of both new and seasoned riders.