Corporate rebranding with focus on people and quality
For the last two years, Leader 96 has experienced three-digit percentage growth and decided to make the best of it. In the beginning of 2022, Leader announced its rebranding and the result of it can be seen in the corporate outlook, products, and attitude. The rebranding is a serious step that companies usually undertake when they want to make a point. The point here is clear: Leader has become a renowned and respected partner and is now aiming higher – to become a name in the e-mobility business through modernization, effective supply chain management and strict quality control to cover the requirements of the ever-growing number of customers.
Production and warehouse facilities
The company continuously invests in production and warehouse facilities, totalling more than 40,000 sq. m., including painting shop, wheel production, engineering, internal bicycle testing laboratory and training center. With 9 production lines, the factory capacity has reached 250,000 e-bikes per year, all according to European Quality Standards.
Spectacular return to Eurobike
Leader’s participation at Eurobike 2022 in Frankfurt has been much anticipated as unique opportunity to present the new rebranded look of the company and the modern collection of e-bikes that its R&D specialists developed. The spectacular design on a booth area of 120 sq.m., with integrated ride track and illuminated platforms, undoubtedly attracted the eyes of visitors.
New investment project for Leader 96
During Eurobike, Leader 96 unveiled its new investment project: a modern factory for high-end e-bikesbuilt on 25,000 sq.m. of total 47,000 sq.m. area, integrated eco-systems, and 300 employees. The facility will open in early 2023 and the expectations are high. It promises a one-of-a-kind process organisation model, ensuring lean, agile, and cost-effective workflow. With no operational stock and fully integrated Quality Assessment, the factory will be highly progressive in terms of supporting the operators, leading to a production capacity of over 250,000 e-bikes per year.