Editorial department Contentmarketing

Dahon is responding to the growth of the e-bike market worldwide with a new alliance and factory. The company is forming an alliance with Golden Wheel Group to establish the new company Dagold Technology. Its new Dagold Factory in Tianjin, China, was officially opened on October 16th.

In a competitive e-bike market, Preeto continues to prove that true performance is built on trust and transparency. Whether you're visiting its facility in China or taking its e-drive system for a test ride, you'll immediately experience the company's professionalism in delivering customer solutions.

Downhill racing has always been the crucible for cycling innovation — a place where extreme terrain, speed, and stress test every component of the bike. For Gates, the pioneer of belt-driven drivetrains, this environment has acted as the ultimate proving ground.

The Region of Madrid is quickly shifting gears to become one of Europe's most attractive cycle hotspots. With its abundant sunshine, diverse scenery, cultural gems and friendly atmosphere, Madrid provides a strong network of bike-friendly routes in one captivating region for every kind of rider.

Smart technology is reshaping the e-bike industry. It's giving users more autonomy in managing maintenance and customisation features. Panasonic, known for introducing the world to one of the first e-bikes, has recently launched its GXM series in Europe, along with a smartphone application to easily configure and adjust the bike to preference.

SumUp is committed to helping small businesses succeed, and now they're bringing their simple, affordable payment solutions to the bike industry. Through a new partnership with bikebook, a leading platform for bike repair and maintenance, they are making it easier for bike shops to manage their business and get paid.

Shimano Europe has announced the relaunch of its State of the Nation report; a comprehensive study designed to inform, inspire, and highlight the company's advocacy projects across Europe.

In today's market, product quality alone is no longer enough. With the added complexity of motors, batteries, and smart systems—and increasingly demanding riders—a scalable and reliable service model has become the true foundation of long-term success. This shift challenges OEMs and suppliers alike to rethink their role: not just as manufacturers or brands, but as service partners.

Bosch has again chosen to work closely alongside TRP, the premium brand of the Taiwanese component specialist Tektro, to focus on advancing innovations in e-bikes. In their first collaboration, ABS (Anti-lock Braking System) was the focus. Now, automatic electronic shifting systems take centre stage.

As the EU introduces tougher battery regulations, Bafang sets the bar for e-bike battery safety and sustainability with advanced-level testing, automotive-grade BMS, and eco-focused design. The company strives to deliver durability, performance, and trust for a safer, greener, and more reliable e-mobility future.