Editorial department Contentmarketing

As the European bike industry adjusts to post-boom market realities, manufacturers face fluctuating demand, excess inventory, and pressure to optimise operations. Flexible, scalable assembly solutions are key to adapting production capacity up or down—ensuring resilience and efficiency in an unpredictable market.

With a rich heritage in bicycle manufacturing and an ambitious international mindset, Polygon Bikes of Insera Sena is returning to Europe with a fresh strategy. After successfully expanding into American and Australian markets, Polygon is now actively recruiting across the European continent and has a lot to offer in return.

Circular economy has been a popular term in the recent years because of the rise of the environmental awareness globally. If you google "circular economy", there are tons of the definitions that you can find online. By working together, SRAM and Velo give the term their own interpretation.

In today's highly competitive cycling market, it's not just about selling a bike — it's about offering a complete product experience tailored to riders who expect performance, reliability, and smart technology. Among these riders are a growing group of advanced enthusiasts and semi-professional athletes who see a power meter as an essential training tool.

Dahon, a leader in folding bike innovation, is set to make a grand return at Eurobike 2025, unveiling groundbreaking new technologies. The company will offer test rides, but also provides chances to win a bike.

One of the biggest pain points within the industry comes from figuring out which parts fit a particular bike. Launched in 2022, Bike Matrix is a purpose-built B2B service designed to solve the very issue of component compatibility across an ever-expanding universe of bike brands and parts.

ABIMOTA, Portugal's national two-wheeler association, is working closely with the EU to bring bicycle production back home. Now in its 50th year, after starting Portugal Bike Value and BIKiNNOV, ABIMOTA is launching AM2R; an initiative set to redefine the future of the industry with more than 200 companies under its belt.

As a global leader in professional locking solutions, Sinox stands by its commitment: "We meet you anywhere the market is". With the growing demand for sustainable mobility, the company continues to push the boundaries of innovation to enhance the e-bike riding experience.

Well-known bike component manufacturer GW is set to turn heads at Eurobike 2025. The company unveils a completely new wheelset series tailored for the evolving needs of today's gravel, MTB XC, and road cyclists. From long-distance gravel riders to cross-country racers and competitive road athletes, the expanded portfolio demonstrates the brand's dedication to discipline-specific performance, production flexibility, and global accessibility.

In 2025, the company celebrates a decade of progress, engineering, and commitment to redefining the e-bike experience. What began as an ambitious project rooted in Italian innovation has evolved into a recognised force in the e-bike industry. And with a clear mission: to become the first choice for European brands in the urban mobility segment.