業界曾預測，電動自行車市占率可望達八成。自從10多年前銷售開始飆漲後，電動自行車在整個歐洲自行車市場占比最終會是多少始終是未知數。不過，市占率可達八成的預測如今看來是過於樂觀，目前電動自行車在歐洲的市占仍卡在四成以下。究竟是什麼原因造成電動自行車市場成長停滯？

大量非合規的胖胎車（fatbike）湧入荷蘭市場，加上部分使用者的行為引發民怨，因此荷蘭政界呼籲祭出一系列限制措施。此況重挫胖胎車形象，該國經銷商La Souris也不得不轉向尋求海外新市場。起初，投資人對此態度保守，不過該公司現已從ING Bank獲得650萬歐元資金，以推動公司策略。

測試、驗證及檢驗服務公司SGS於5月18日在美國阿肯色州本頓維爾（Bentonville）啟用全新實驗室，進一步擴大全球自行車及電動移動工具測試網絡。該實驗室將專注於自行車、電動自行車及其他微型移動工具相關合規測試，服務北美及全球市場。

A fully operational bicycle manufacturing facility in Jastrowie, Poland, has become available for sale or lease, presenting a potential opportunity for companies looking to establish or expand production capacity in Europe.

Automated guided vehicles shuttle components between assembly stations while robotic machines operate across three floors of production space. At Ananda's Wuxi facility, manufacturing scale and vertical integration have become central to the company's ambitions in the global e-bike market. The Chinese drive system manufacturer is building what it describes as a "closed-loop" manufacturing ecosystem: one that aims to deliver both volume and reliability. Bike Europe visited the Factory Floor to discover the industrial philosophy behind… Ananda.

The local market is becoming increasingly important for the Suzhou, China-based e-bike motor system manufacturer Bafang. Its revenue export share has slid from 35% in 2021 to 20% last year. The total operating revenue in 2025 was RMB 1.3369 billion, down 1.47% year-on-year. The net profit attributable to shareholders was RMB 102.819 million in 2025, up 61.04% compared with 2024.

As the bicycle industry asks for better product data, three European bike-tech companies, NOCA, DST and BikeFolder have combined resources to connect PLM and PIM software, an independent industry data standard and aftermarket digital twins into one practical industry solution. The collaboration is being rolled out under the name Smart Bike Brand.

Herrmans Bike Components Ltd hired François Joly as Sales & Marketing Director. Joly brings broad international experience from the bicycle industry, with a strong background in OEM business, aftermarket development and distribution.

Do you know any modern electric car where you still have to shift gears manually all the time? Exactly. Yet in the e-bike world, riders are still often forced to manage support modes like they're driving a 1990s stick shift. With its new GXM e-bike system, Panasonic is pushing toward a smarter future: more comfort, more efficiency, and less distraction. Not just raw power.

The spike in oil prices has drastically changed the market outlook. Raw material prices plus the costs of production and logistics have been affected by the geopolitical situation. The high fuel prices worldwide could also attract more people to start cycling. Are you prepared to adapt to the new situation? The Global Bicycle Purchase Index (GPBI) will provide you with these insights next month.

Sweden's leading bicycle retailer, WS We Sports Group, continues its omnichannel expansion strategy with the opening of its fifth Cykelkraft-branded brick-and-mortar location. The new 2,500-square-meter flagship store in Kållered, near Gothenburg, officially opened on 21 May is a major step forward in the retail development of WS We Sports Group AB's Bike & Mobility division.

Visitors to Eurobike will miss some industry events which have become a fixed part of the trade show's agenda this year. The official industry body, European Cycling Industries (ECI) has dropped all of its presence at Eurobike. "Unlike previous years, we are not organising events like the leadership breakfast or participating in panels," confirmed ECI CEO Paul Walsh to Bike Europe.

From pre-IPO acquirers to non-traditional investors and aftermarket economics, the next opportunity for bike startups may sit outside traditional cycling. After the capital reset, the cycling industry has been asking: when will investors come back? But maybe that is the wrong question.

Kona Bicycles has appointed Charles Russell as president and chief executive officer (CEO), effective June 1, 2026. The transition reflects a long-term investment in Kona 3.0 and the brand's future. Russell succeeds co-founder Jake Heilbron, who previously served as president and CEO, as part of a planned leadership transition focused on long-term continuity and investment in the company's future.

The bicycle industry is eagerly seeking new opportunities to regain control of the supply chain after major disruptions during the pandemic. Production relocations and new component suppliers could be part of the solutions. It also opened the market to new brands and companies that are not weighed down by their history. The recent shift of the industry's attention from the once-leading trade events Eurobike and Taipei Cycle Show to China Cycle makes it clear that the global network of manufacturers, brands, assemblers, and distributors of bicycle parts is changing drastically.

The massive influx of non-compliant fatbikes in the Netherlands, combined with annoying user behaviour, prompted Dutch politicians to call for a wide range of restrictive measures. It gave the fatbikes a very bad image, prompting local distributor La Souris to find new markets abroad. Initially, investors were not eager to step in, but now La Souris has raised €6.5 mln from ING Bank to reach the company's strategy.

過去領先自行車及電動自行車產業的Eurobike在近年來已失去昔日光景，主辦單位Messe Frankfurt現接下要讓Eurobike重回正軌的挑戰。展會經理Philipp Ferger表示：「我們訪談超過50位業界專家，其中一個浮現的重要議題是Eurobike缺乏明確聚焦。我們的第一步是成立顧問委員會，這在Messe Frankfurt眾多展會中，是一個用來與產業交流意見的常設機制。」

在與Shift Cycling Culture等產業組織及多家業界領袖的密切合作下，Canyon發起制定《供應鏈行為準則》（Supply Chain Code of Conduct）。在推動過程中，同時納入人權盡職調查及環境責任等專業知識。

除庫存危機衝擊需求，及外部市場擠壓出口市占外，台灣自行車產業在一份揭露移工工作條件的調查報導後，也被迫回頭檢視自身的管理模式。如今事隔15個月，一份全新追蹤報告已出爐，特別聚焦自行車產業。報告指出，至少有10家製造商已於2025年採取「零收費」政策，但要實際落實政策，仍有很長一段路要走。

隨自行車產業持續強化供應鏈及市場需求的同步能力，取得可靠的市場情報變得更為重要。全球自行車採購指數（GBPI）正是為此而設，透過一項可預測未來產業趨勢的指標，提供採購策略見解及中期市場前景。以下為Orbea供應鏈長Pablo Trujillo接受本社專訪內容，說明該公司如何因應需求預測的挑戰。