中歐成電動自行車製造中心
在製造回流和提升市場彈性,選擇在歐洲而非亞洲生產的過程中,中歐國家一直以來都扮演著重要角色。雖然沒有其他國家像葡萄牙這樣擔任領頭羊,不過這並不代表其他地區就是這塊產業的配角。近年來,除了有多座新設工廠,現有工廠也正在提高產出品質。

在製造回流和提升市場彈性,選擇在歐洲而非亞洲生產的過程中,中歐國家一直以來都扮演著重要角色。雖然沒有其他國家像葡萄牙這樣擔任領頭羊,不過這並不代表其他地區就是這塊產業的配角。近年來,除了有多座新設工廠,現有工廠也正在提高產出品質。

荷蘭,宰斯特(ZEIST)-2024年Q3進口至歐盟的電動自行車數量有近20萬輛,幾乎與2023年Q3持平。2024年Q2進口量有所成長,市場呈復甦跡象,不過前九月總數量仍較去年同期減少28%。或許更重要的是,更高的進口額並未彌補進口量下降的部分,情況尚未改善。

捷克,科普日夫尼采(KOPRIVNICE)-荷蘭城市自行車大廠Bike Fun International(BFI)憑藉其多年的製造經驗,在城市自行車市場成功坐穩領先地位。本社與該公司執行長René Gasser進行訪談,瞭解這間製造公司欲成為中歐市場領先經銷商的雄心,以及他們如何在OEM供應商中脫穎而出。

TAICHUNG, Taiwan - Giant Group will start 2025 with a new executive leadership team following the announcement that long-standing chairperson Bonnie Tu will officially retire. The Group's board of directors has approved the appointment of current CEO Young Liu as the new Chairman. The current chief branding officer Phoebe Liu has been promoted to CEO. These changes will take effect January 1, 2025.

TERNDRUP, Denmark - As part of its continued growth investments, Danish online bike retailer Cykelgear, has merged with fellow Danish e-commerce business, Cykelpartner. Although the agreement unites the two online platforms under the same corporate group, both will continue to operate as independent brands in Denmark. The financial details of the deal have not been disclosed.

德國,德勒斯登(DRESDEN)-網路自行車零售商Bike24 Holding AG董事會已下調2024財年營收預測。同時,該公司根據2024年Q4指標性結果,確認先前對調整後EBITDA利潤率所做的預測。

台灣,台中-經常造訪台灣自行車工廠的人會注意到,有許多來自菲律賓、越南、泰國或印尼的技術工人,因此廠內通常具備多語言標示。法國媒體《世界外交》(Le Monde Diplomatique)一篇近期報導指出,他們發現台灣自行車行業存在國際勞工組織(International Labour Organisation,簡稱ILO)標準所判定的強迫勞動指標。

WASHINGTON, US - As the world awaits a year of tariffs and tussles, there was good news for the bicycle market in the US in 2024. The number of non- electric bicycles imported into the country rose again following sharp declines since 2021, the latest US customs data shows. However, with China as the leading supplier, the market remains uncertain.

BRUSSELS, Belgium - That 2024 was a challenging year for European e-bike markets is no secret. How bad though, is now revealed in the latest EU e-bike import statistics published by Eurostat. The volume of e-bikes imports dropped 27% year-on-year to 642,000 units, slipping below the pre-covid level of 705,000 units in 2019. The import value fared even worse, with a 33% drop year-on-year.

DRESDEN, Germany - After a strong final quarter in 2024, German e-commerce bicycle retailer Bike 24 Holding AG says it has not only confirmed its return to growth, but has also fully achieved its year 2024 profitability target. However, the full results for the 2024 financial year will not be published until March 26.

Bike Matrix、Noca、BikeFolder等企業是近年來以自行車產業數據管理為導向的新創公司之一,這些公司在數位化於價值鏈當中變得日益重要的時刻,發現了市場上的缺口。汽車產業已成功實現數據管理自動化,不過自行車產業尚未,對營收、價值鏈透明度及成長幅度造成影響,這樣的情況是否即將改變?

TAIPEI, Taiwan - For the second year in a row the Bicycling Alliance for Sustainability (BAS) held a forum during the Taipei Cycle show to update the industry on the progress of the initiatives of its members. This year a focal point was the introduction of human rights code of conduct signed by all 82 members of the BAS to protect workers rights within the bicycle industry in Taiwan. The occasion was somewhat marred later in the day when a protest contradicted the progress being made.

SCHRAMBERG, Germany - hGears AG faced a challenging 2024 fiscal year as declining demand and high inventory levels weighed on revenue and earnings. Despite the negative effects of 2024's economic slowdown and excess inventory struggles, hGears AG remains confident that its new cost and structural measures are having a positive effect.

盧森堡,盧森堡(LUXEMBOURG)-有多個歐洲國家涉入一項關於中國製「拆解」電動自行車海關詐欺的新調查。該調查由位於葡萄牙的歐洲檢察署(EPPO)主導進行,在比利時、德國、荷蘭及葡萄牙共進行了16次搜查,調查代號為「Pedelecs」,以蒐集相關證據。

義大利,米蘭(MILAN)-繼2023年完成一輪50萬歐元融資後,義大利新舊自行車網路交易平台Bikeroom再度完成新一輪300萬歐元融資。這筆資金將用於加速該公司在歐洲市場的成長腳步,並擴大其商業及技術營運規模。

ROVERETO, Italy - An additional funding of €1.6 million, following a previous pre-seed investment of €1 million raised from shareholders including Trentino Invest, makes it possible for Bikeflip to initiate further European expansion. "This investment confirms confidence in the project, supported by significant growth metrics in transactions and the availability of various bicycle models on the platform," says Bikeflip CEO Andrea Maranelli.

SHIZUOKA, Japan - The situation for the Japanese bicycle industry becomes even more challenging now that sales and production numbers for 2024 have turned out to be lower again for the consecutive year. For the first time in decades, domestic production fell below the 700,000 unit mark. Import volumes saw single-digit growth, but remained below the 5 million unit mark.

比利時,布魯塞爾(BRUSSELS)-電動自行車品牌Cowboy打破近期沉默,宣布獲得短期融資,將與Rebirth Group品牌合作,同時回應過去數月外界對公司提出的各項質疑與投訴。

台灣,彰化-Merida Industry Co., Ltd於2025年上半年財報中指出,歐洲主要自行車市場的銷售再度恢復成長,加速舊庫存去化並改善庫存結構。美國市場仍受關稅政策影響存在變數,不過新產品銷售表現突出,推升整體獲利。

GDANSK, Poland - Polish manufacturer 7Anna, owner of the cycling brands Rondo, NS Bikes and Creme Cycles, has filed for insolvency. A Polish industry leader in recent years, the 24-year-old company had become known for its diverse range of bikes, from Rondo's gravel bikes to Creme's urban riders. "We are in ongoing talks with investors and we have strong hopes that these negotiations will end successfully. If this plan works out, our brands and team will be able to continue moving forward, and we may even shift into fifth gear," explains founder Szymon Kobylinski in an update on the company's status.