A new player is entering the European e-bike manufacturing scene. Phoenix Bicycle Europe has been established as a strategic joint venture between leading European and Chinese mobility companies. It is a new OEM electric bicycles manufacturer, backed by the legacy and industrial strength of Shanghai Phoenix Bicycle. The initiative aims to reshape the e-bike manufacturing landscape in Europe with a unique blend of heritage, innovation, and local production.

Intelligent automatic shifting has become essential for delivering a premium riding experience in today's high-end e-bikes. Whether it's the Pinion Smart.Shift, Enviolo AUTOMATiQ, or Decathlon's integrated e2Drive, riders appreciate the effortless experience: no manual adjustments, no wrong gear—just smooth, seamless riding that adapts to terrain and pedaling style in real time.

Dahon, a leader in folding bike innovation, is set to make a grand return at Eurobike 2025, unveiling groundbreaking new technologies. The company will offer test rides, but also provides chances to win a bike.

The demand for e-bikes continues to grow across Europe. While e-bikes have embraced innovations like adaptive lighting and touchscreen dashboards, core systems such as gear shifting still rely heavily on human input. To this day, manual shifting remains the industry standard.

E-bike component maker Star Union has introduced its latest mid-drive motor, the MGM (Magnetic Gear Motor). For 2025, the MGM is upgraded to deliver up to 80Nm of torque (up from 75Nm last year) without any increase in size.

Navigating a competitive micromobility market where technology is constantly evolving can be challenging. Despite this, Gobao, a leading OEM in electric control systems and e-bike drivetrains, has built its reputation not only on quality and performance — but on putting its customer's needs first.