Over the years, but consistently, belt drives have made their entry into the e-bike and bicycle market. More than 15% of all new bicycles sold come with belt drive systems. What gave reason for this transition in drive systems? "The bicycle is becoming a more practical form of everyday transportation, and riders increasingly expect the same reliability and ease of use they receive from other mobility products," says Chris Sugai, General Manager, Mobility Business Unit at Gates Belt Drives.

From downhill racer to belt drive specialist, Frank Schneider from Universal Transmissions reflects on 15 years of product development, hands-on testing, and why real-world experience matters more than specifications.

At Eurobike, Gates Belt Drive showcases three new sprocket product families — Cruise, Cruise Plus, and Commute — designed to bring clean, durable and low-maintenance drivetrain technology to more bicycle categories. Alongside the launch, Gates highlights the European support network that helps OEMs turn belt drive innovation into market-ready bikes.

Downhill racing has always been the crucible for cycling innovation — a place where extreme terrain, speed, and stress test every component of the bike. For Gates, the pioneer of belt-driven drivetrains, this environment has acted as the ultimate proving ground.

The Gates Corporation leads the drivetrain revolution with its carbon Belt Drive system. With an aim to redefine racing performance, they're offering €100K to the first elite rider to win a UCI DH race on a belt-driven bike, boldly backing their innovation.

Fifteen years after introducing its bicycle belts in Europe, Gates is preparing for the next 15 years of growth by increasing belt production in Europe and opening a new factory in Turkey to support the European market. Hands-on engineering support, new technical resources, and sustainability are the focus of the company, explains Joe Menzel, Vice President and General Manager, Gates Global Mobility.